In order to to generate relevant concepts and products fashion designers consistently have to question their own creative process in light of changes in their social, economic and cultural environments. Through the different modules of this group students will transcend an the definition of intuitive creativity in order to build their own artistic framework based on their personal motivation and intellectual process. The goal is to help them fully tap into their creative mind and therefore maximize their innovation capabilities.
Contemporary Creativity Analysis
Research & Creative Thinking
Creative Process Workshop
A strong interest towards art as well as curiosity towards other creative fields are necessary to feed fashion creativity. Aesthetic knowledge is built through analysizing various genres of imagery, graphics, color, painting, sculpture, architecture or design of artifacts. Through modules such as Fashion Ethnography, Fashion Cross-Culture developped in partnership with the Paris Musée des Arts Décoratifs, or Fashion Product Semiology, students will further analyse how fashion adresses the notions of appearance and status. Ultimately students wille be able to decode the meanings behind shapes, volumes, détail or colors of any range of fashion products.
Fashion Cross Culture
Trends & Future
Fashion Product Semiology
Marketing & Management
This group of modules analyzes and reflects on marketing strategies for fashion brands and provides a rigorous outline to manage them. Students examine the differences in marketing high fashion brands versus mass-market brands. Observing processes impacting brands identity, positionning, pricing, distribution and communication help students to understand the inherent challenges of the broad contemporary fashion market. The power of a brand will be analyzed through its value, its social, contractual and semiotic dimensions. Students will familiarize themeselves with the required comprehensive tools for branding in order to build coherent strategies for their own fashion brand. The need for future fashion entrepreneurs to develop innovative fashion concepts in specific markets of today’s global fashion industry is also addressed.
Positioning & Pricing
Sourcing & Supply Chain Issues
Image & Communication
Comprehensive communication and innovative design presentations are crucial for fashion houses to stand out in a crowded market place. The different modules of this chapter will train students to merge the proper wording and imagery akin to fashion communication campaigns developed in the international arena. More specifically, the knowledge and skills imparted will focus on media strategic planning, visual communication through styling, written communication through traditional and digital channels, public relation techniques and event management for fashion shows.
The Fashion Press
Retail & Visual Merchandising
Fashion Photography History & Analysis
Fashion designers or Art directors must understand the legal and business framework of the fashion industry in order to converse efficiently with brand managers. Within this module grouping students will discover the realities of the Fashion industry from an economic and financial point of view. They will explore the challenges faced by start-up companies and learn the best practices for writing a business plan. That includes analyzing and evaluating growth potential in new businesses, minimizing financial risks while identifying industry key success factors necessary for a brand to grow and flourish within today’s competitive global economy.
Entrepreneurship & Finance
Reaslistically a future career in fashion cannot be conceived whithout an in-depth knowledge of clothes construction. Within this module grouping students will strenghten their knowledge and skills to handle a multiplicity of garments and textile types through the apprenticeship of both traditional and high-tech production techniques. They will also be exposed to the role of technology in creating new textiles and designs. Upon completion of this module grouping students will have grasped the fabrication processes and practical issues involved in bringing a garment to life.
Digital Design Workshop
Innovative Textile Workshop
Pattern & Draping Development