Key Information

  • IFA Paris is a certified FEDE Institution
  • Duration: 7 weeks (254h)
  • Language: English
  • Campuses: Paris, Istanbul, Online
  • Next intakes: July 2022, Oct 2022, July 2023
  • Application fee: €50
  • Tuition fee:
    Paris €4,000
    Istanbul €4,000
    Online €1,800

Introduction

The Fashion Luxury Business short course provides the basic skills to become a fashion entrepreneur: from the drafting of the main idea to the commercialization and promotion of a concept. A course for anyone interested in the business of fashion and Luxury.

The Fashion Luxury Business short course is a complete and comprehensive 254 hour program regrouping 3 themes: Luxury, Fashion Marketing and Visual Merchandising. Upon completion of this course, students will gain the essential skills necessary to run a personal project in fashion or luxury retail. The modules taught are structured around each step composing the development of a business plan, from research to commercialization.

This short course has been constructed on a unique modular planning in order to allow participants to customize their learning experience by electing 2 options:

  1. Modular Learning: Students have the possibility to choose between 3 modules with themes focusing on Foundation of Luxury Business, Fashion Marketing and Visual Merchandising
  2. Comprehensive Course Learning: Students have the possibility to combine the 3 modules within one comprehensive course titled “Fashion Luxury Business”

The online program takes place live and in real-time (Paris or Istanbul local time) and you will interact with the lecturer and other students through our online platform. However, if you cannot attend or miss a live class, every session is also recorded and saved, so you can go back and watch it at a later suitable time for you.

 

Course Structure

FOUNDATION OF LUXURY BUSINESS MODULE

  • Course 1: Luxury Concepts – 21 Hours
    A course geared at critically questioning and analysing the classic definition of luxury relying solely on the variables of rarity and exclusivity
  • Course 2: Segment Discoveries – 15 Hours
    An interactive foray into 5 different industry segments through interactive experiences. Students will visit a luxury jeweller, a plumassier and a luxury hotel. They will also learn how to appreciate French gastronomy and oenology through tasting sessions.
  • Course 3: Omni Channel Distribution – 21 hours
    Traditional physical shops are slowly disappearing while legacy department stores in Paris are moving towards a better off-line to online integration. Students will explore the latest technologies that are transforming luxury brand distribution strategies.
  • Course 4: Sustainable Luxury – 21 Hours
    This course explores the key principles of brand sustainable development. An analytical overview of each level of the supply chain shall be covered through the integration of contemporary and practical case studies.

FASHION MARKETING MODULE

  • Course 1: Fashion Intelligence – 16 hours
    This course provides a panorama of the fashion industry, an understanding of consumer’s behavior and processes of data collection.
  • Course 2: Branding Identity – 20 hours
    Learn how to develop a visual identity and setup a brand’s strategy..
  • Course 3: Collection Development – 20 hours
    Discover the basic principles of sustainable fashion, sourcing and supply chain, product development and cost analysis.
  • Course 4: Integrated Marketing Communication – 24 hours
    This course encompasses a review of the marketing mix elements from a communication perspective, stating that every aspect of your brand and company always sends a message to your costumers (it includes Communication, Distribution Strategies and Digital Communication).

VISUAL MERCHANDISING MODULE

  • Course 1: Visual Merchandising Principles – 16 hours
    This course provides the basic visual merchandising principles and concepts in order to lay the foundation for the following, more advanced courses.
  • Course 2: Fashion Merchandising – 16 hours
    Identify, understand, evaluate all categories of collections and products offered by different types of fashion retailers, from fast fashion to luxury fashion houses.
  • Course 3: Sensorial Marketing – 16 hours
    Discover the universe of senses and understand how different stimuli can provide the customers with a unique shopping experience within a given retail space.
  • Course 4: Trend Forecasts – 16 hours
    Construction of trends through practical applications and universes revolving fashion contemporary history, color psychology, silhouettes and design applications.
  • Course 5: Computer Graphics – 16 hours
    Basic principles of photoshop in order to help creating mood boards and visual representations of retail spaces.
  • Course 6: Visual Merchandising Workshop – 16 hours
    Final training encompassing all the skills learned during previous courses.

Admission Requirements

Fee Structure

Material Requirements (Online)

  • A recent computer with a recent operating system
  • A good internet connection
  • An up-to-date web browser. (It would be advisable to ensure you have access to two separate web browsers)
  • Microphone & Headphones (a headset with microphone/headphones is recommended)
  • Webcam
  • Adobe Creative Cloud