Key Information

  • Duration: 6 weeks
  • Language: English
  • Campuses: Paris, Istanbul, Online
  • Next intakes: October 2024, March 2025, July 2025
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  • Application fee: €50
  • Tuition fee:
    Paris €4,000
    Istanbul €4,000
    Online €1,800
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Introduction

The Fashion Luxury Business short course provides the basic skills to become a fashion entrepreneur: from the drafting of the main idea to the commercialization and promotion of a concept. A course for anyone interested in the business of fashion and luxury.

The Fashion Luxury Business short course is a complete and comprehensive 6 weeks program, with daily sessions from 10 am to 5 pm, regrouping 3 themes: Foundation of Fashion, Fashion Marketing, Visual Merchandising & Computer Graphics. Upon completion of this course, students will gain the essential skills necessary to run a personal project in fashion or luxury retail. The modules taught are structured around each step composing the development of a business plan, from research to commercialization.

This short course has been constructed on a unique modular planning in order to allow participants to customize their learning experience by electing 2 options:

  1. Modular Learning: Students have the possibility to choose between 3 modules with themes focusing on Foundation of Fashion, Fashion Marketing, Visual Merchandising & Computer Graphics
  2. Comprehensive Course Learning: Students have the possibility to combine the 3 modules within one comprehensive course titled “Fashion Luxury Business”

The online program takes place live and in real-time (Paris or Istanbul local time) and you will interact with the lecturer and other students through our online platform. However, if you cannot attend or miss a live class, every session is also recorded and saved, so you can go back and watch it at a later suitable time for you.

 

Course Structure

FOUNDATION OF FASHION MODULE

  • Panorama of Fashion Design (Figure Drawing / Illustration / Color
    Learn how to draw a woman figure from the basic skills to the creation and personalization of your own figure
  • Visits and Segments discoveries
    Students will explore different segments of the fashion industry through cultural and business visits, and practical workshops. 
  • Introduction to Fashion Styling
    Learn the basic principles of fashion styling

FASHION & LUXURY DISCOVERY MODULE (This module will be available during an upcoming session.)

  • Panorama of Fashion & Luxury Industry
    Get an overview of the fashion and luxury sectors, including their history, major players, market trends, and the intersection between fashion and luxury.
  • Visits and Segment Discoveries
    Students will explore different segments of the fashion industry through cultural and business visits, and practical workshops. 
  • Introduction to Fashion & Luxury Concepts
    Have a foundational understanding of the fundamental concepts and principles that underlie the fashion and luxury industries.

FASHION MARKETING MODULE

  • Fashion Intelligence
    This course provides a panorama of the fashion industry, an understanding of consumer’s behavior and processes of data collection.

    • Consumer Behavior
    • Trend Forecasts
    • Sustainability in the Fashion & Luxury Sector
  • Branding Identity
    Learn how to develop a visual identity and setup a brand’s strategy.
  • Integrated Marketing Communication
    This course encompasses a review of the marketing mix elements from a communication perspective, stating that every aspect of your brand and company always sends a message to your costumers (it includes Communication, Distribution Strategies and Digital Communication).

VISUAL MERCHANDISING & COMPUTER GRAPHICS MODULE

  • Computer Graphics
    Using the Adobe suite, create visual content in line with a brand identity and marketing strategy and implement the promotion of a fashion or luxury brand. Steps in this highly practical approach include learning how to import and move images, use layers and brushes, and add colors.
  • Visual Merchandising Principles
    This course provides the basic visual merchandising principles and concepts in order to lay the foundation for the following, more advanced courses.
  • Fashion Merchandising
    Identify, understand, evaluate all categories of collections and products offered by different types of fashion retailers, from fast fashion to luxury fashion houses.
  • Visual Merchandising Workshop
    Final training encompassing all the skills learned during previous courses.

Admission Requirements

  • Recommended level of English is IELTS 5.5 (to fully understand and follow the course). The IELTS certificate is not required, but we just want to be certain that you will be able to comprehend the course.
  • min. 16 years old (Paris, Istanbul) and 13 years old (Online)
  • Interest in business & luxury side of fashion

Documents to provide (in English or translated to English by a certified translator):

Fee Structure

Paris & Istanbul:
Tuition fee: €4,000

Online:
Tuition fee: €1,800

Early bird discount (10%) for tuition fee payments processed at least 7 months in advance of the program start date.

Each module can also be taken as a standalone Training Module:

– Foundation of Fashion
– Fashion Marketing
– Visual Merchandising & Computer Graphics

What is included in the fee:

  • Microsoft Office Pack
  • Access to IFA’s Online Learning Management System (LMS)
  • Course Material
  • Lectures

What is not included in the fees:

  • Expenses related to module specific materials (ex: purchase of fabrics, future boards…etc)
  • Printing and photocopying costs

Material Requirements (Online)

  • A recent computer with a recent operating system
  • A good internet connection
  • An up-to-date web browser. (It would be advisable to ensure you have access to two separate web browsers)
  • Microphone & Headphones (a headset with microphone/headphones is recommended)
  • Webcam
  • Adobe Creative Cloud