5 days, from Monday to Friday, from 10 am to 5 pm.
Fashion and Luxury Panorama
An introductory module allowing participants to evaluate the major stakeholders composing the industries of fashion and various luxury segments.
Fashion and Luxury Consumer Behaviour
This module will review the particularities of Fashion and Luxury Products from a consumer’s perspective. From the Veblen Effect Theory to the concept of brand totems, participants will understand why Luxury brand and Fashion Houses have such a strong following.
Fashion and Luxury Branding / Communication
A practical workshop structured around case studies and industry best practices to review the most efficient and impactful branding and communication strategies.
E-Commerce for Fashion and Luxury
A module reviewing the importance of User Experience and User Interface through the prism of online platforms.
Final Presentation of the program’s transversal project