Day 1: Fashion and Luxury Panorama – 6 hours
An introductory module allowing participants to evaluate the major stakeholders composing the industries of fashion and various luxury segments.
Day 2: Fashion and Luxury Consumer Behaviour- 9 hours
This module will review the particularities of Fashion and Luxury Products from a consumer’s perspective. From the Veblen Effect Theory to the concept of brand totems, participants will understand why Luxury brand and Fashion Houses have such a strong following.
Day 3: Fashion and Luxury Branding / Communication – 6 hours
A practical workshop structured around case studies and industry best practices to review the most efficient and impactful branding and communication strategies.
Day 4: E-Commerce for Fashion and Luxury – 6 hours
A module reviewing the importance of User Experience and User Interface through the prism of online platforms.
Day 5 : Presentation – 3 hours
Final Presentation of the program’s transversal project