Key Information

  • IFA Paris is a certified FEDE Institution
  • Duration: 3 weeks – 75 hours (Paris, Istanbul), 5 days – 30 hours (Online), 9 weeks – 22 hours (New York)
  • Language: English
  • Campuses: Paris, Istanbul, New York (Kent State University), Online
  • Next intakes: July 2023, Aug. 2023
  • Application fee: €50
  • Tuition fee:
    Paris €1,500
    Istanbul €1,500
    New York €1,000
    Online €500

Introduction

From the most fabulous runway shows to the most elaborate parties; ever wonder how these amazing events come together? With this short course, you will learn the “ins and outs” of producing a meaningful event. Explore the different types of events, learn how to create and manage a budget, curate a delicious menu, and stay organized with a thorough run-of-show.

Students will learn how to execute impactful events on different scales. They will understand how to use publicity tools and social media to build buzz, pair the appropriate wines to dishes and facilitate a seamless red carpet. By the end of this short course, students will be able to anticipate common event snafus and how to manage them.

The goal of this course is for students to learn how to produce experiences by taking their events to the next level. Upon completion of the program, participants will be given the opportunity to conceptualize, plan and execute a real-life event. 

As part of IFA Paris’ 40th Anniversary celebrations, this course will focus on the showcase of our special collection called ITINERANCE.

ITINERANCE is a body of work promoting the ideas of sustainability, diversity and inclusivity. The collection will travel to Tuzla (Bosnia), Istanbul, New York, Paris and Venice where it will be exhibited for 2 months in the context of the Art Biennale.

Exclusively in 2022, the course Fashion Event Planning will be dedicated to the show case of this project. In that regard, students will have the possibility to be involved in the organization of 2 fashion shows in 2 major fashion centres: Paris and New York.

The online program takes place live and in real-time (Paris or Istanbul local time) and you will interact with the lecturer and other students through our online platform. However, if you cannot attend or miss a live class, every session is also recorded and saved, so you can go back and watch it at a later suitable time for you.

Paris Edition

In Paris, from July 4th to July 23rd (daily classes from 10am to 5pm). The program will be taught by Jase King, whose experience in fashion show organisation was illustrated through his involvement within Singapore Fashion Week on the creation of events for Jean-Paul Gaultier, Donna Karan, or Frederick Lee. Now an independent Artistic Director, he has curated customer experiences in Paris, Shanghai, Berlin or Abu Dhabi for the likes, of L’Oréal, Etihad Airways, Abu Dhabi Grand Prix, Club Med and Mandarin Oriental.

Students enrolled in Paris will take part in the organization of IFA Paris’ annual Graduation Show on the 8th of July 2022. They will then have to produce another fashion show to be held at TLM, a redesigned train station from the 50s set to become one of the official locations of the Alt Fashion Week of Paris.

New York Edition

In New York City, from July 11th to September 7th (weekly 2 hour evening classes). The program will be taught by Jenae Green, current Director of Digital Marketing & Activation at IMG Fashion, where she works on some of the industry’s most iconic moments, such as New York Fashion Week and MADE. She has 10 years of experience in the fashion industry and has held marketing and events positions at Bergdorf Goodman, Marie Claire US, Essence Magazine and Calvin Klein. 

The program will be delivered in collaboration with Kent State University as classes will be delivered in their school of fashion department in New York. Kent State University is ranked as one of the Top 25 Globally and Number 6 in the USA.

The course taught by Jenae will culminate in the organization of the Joint IFA PARIS x KENT STATE UNIVERSITY Fashion Show to be held during the New York Fashion Week in September 2022.

Course Structure (Paris, Istanbul)

Please note that the program structure and scheduling may vary according to locations and lecturers in charge. The structure will be adapted to the local context and imperatives.

Each day will be 5 hours long, and when there is no field trip, part of the class will be theoretical while the other part will focus on the practical conceptualization and planning of a real-life event.

Week 1:

  • Introduction to the different types of events – People think fashion event planning only consists of fashion shows but there is a lot more to it.
  • Couture Fashion Show Field Trip – The students will have the opportunity to volunteer in various positions at a couture fashion show (Allocation to be advised according to opportunities – It is important to note that students will be selected according to their profiles, so it is strongly advised that participants prepare their portfolios).
  • Introduction to Budget & Logistics – You will discover how to build a budget and work with a predetermined allocated sum.
  • Venue Scouting Field Trip – You will discover the different type of venues that can be used for events and then you will explore the streets of Paris to scout a few venues such as hotels, restaurants, retail spaces.
  • Catering Pairing Field Trip – As event planners are often curating menus without the opportunity to taste everything, students will learn the basics of pairing and understanding which wines go best with common main dishes.

Week 2:

  • Event Activations – We will discuss common event elements such as different types of entertainment (DJ/Band/Playlist), photography, photo booth, lighting, AV, decor, and visuals. Students will learn about innovative event activations and “instagrammable” moments that will help bring an event to life.
  • Florist Field Trip – We will visit a floral shop and speak with a florist to learn about different types of florals that are commonly used for decor and understand what florals are in-season.
  • Event Production & PR Field Trip – This field trip will be an intro to agencies. Students will have a practical field trip to hear about various agencies’ scope of work, when to enlist their help, and what to expect.
  • Invite & Talent – You will learn how to create an invite, common invite jargon, how many people to invite to hit a certain number, tiering their invite lists A & B, and creating seating charts for sit-down events especially when dealing with talent. We will discuss common elements that need to be kept in mind when you have celebrities/VIPs at your event such as a face sheet, coordinating hair and makeup, car service, dressing, red carpet, and green room. During this class, students will hear from a talent rep on what it’s like to work with VIPs daily and things to keep in mind when hosting them at events.
  • Social Media Field Trip – You will visit Facebook’s HQ and learn how social media plays a significant role pre, during and post-event.

Week 3:

  • On-site/ROS/Walkthrough – Students will learn about staffing an event and on-site needs/roles such as check-in and valet. They will also learn how to put a thorough and detailed run-of-show together inclusive of a brief event overview, contact list, timeline, and short list. We will discuss how to conduct a final event walkthrough, soundcheck, lighting test, AV test and post-event items such as breakdown and returns.
  • Pre-event meet & greet with DJ & AV Field Trip – We will meet with a DJ along with his/her AV team before an event to learn about DJ/musical equipment, tech riders, AV and how to conduct a sound check. We’ll also discuss common sound errors and how to avoid or troubleshoot them.
  • Planning day – You will plan your own event.
  • Event day – You will have the opportunity to showcase your new knowledge with your very own event. Students will work in small teams to plan various events such as a breakfast/lunch, cocktail reception, fashion show, award ceremony or trend presentation.
  • Recap – Students will put together a brief recap and we will review each event in detail to discuss what went right, what went wrong, what we could have done differently and how we can improve.

Course Structure (Online, New York)

Please note that the program structure and scheduling may vary according to locations and lecturers in charge. The structure will be adapted to the local context and imperatives.

Course 1

  • Introduction to the different types of events – People think fashion event planning only consists of fashion shows but there is a lot more to it. During this first session, students will also be introduced to the brief for their final project which is the creation of a dedicated fashion event according to an IFA Paris’ partner brief.
  • Introduction to Budget & Logistics – Students will discover how to build a budget and work with a predetermined allocated sum.

Course 2

  • Venue Scouting – students will discover the different type of venues that can be used for events, from traditional spaces to unusual, off the beaten track locations
  • Catering – As event planners are often curating menus without the opportunity to taste everything, students will learn the basics of pairing and understanding which wines go best with common main dishes.

Course 3

  • Students will discuss common event elements such as different types of entertainment (DJ/Band/Playlist), photography, photo booth, lighting, AV, decor, and visuals. Students will learn about innovative event activations and “instagrammable” moments that will help bring an event to life.

Course 4

  • Students will learn how to create an invite, common invite jargon, how many people to invite to hit a certain number, tiering their invite lists A & B, and creating seating charts for sit-down events especially when dealing with talent. We will discuss common elements that need to be kept in mind when you have celebrities/VIPs at your event such as a face sheet, coordinating hair and makeup, car service, dressing, red carpet, and green room. During this class, students will hear from a talent rep on what it is like to work with VIPs daily and things to keep in mind when hosting them at events.

Course 5

  • On-site/ROS/Walkthrough – Students will learn about staffing an event and on-site needs/roles such as check-in and valet. They will also learn how to put a thorough and detailed run-of-show together inclusive of a brief event overview, contact list, timeline, and short list. We will discuss how to conduct a final event walkthrough, soundcheck, lighting test, AV test and post-event items such as breakdown and returns.
  • Students’ individual concept presentations

Admission Requirements

Fee Structure

Paris & Istanbul:
Tuition fee: €1,500

New York:
Tuition fee: €1,000

Online:
Tuition fee: €500

Early bird discount (10%) for tuition fee payments processed at least 7 months in advance of the program start date.

What is included in the fee:

  • Microsoft Office Pack
  • Access to IFA’s Online Learning Management System (LMS)
  • Course Material
  • Lectures

What is not included in the fee:

  • Expenses related to module specific materials (ex: purchase of fabrics, future boards…etc)
  • Printing and photocopying costs

Material Requirements (Online)

  • A recent computer with a recent operating system
  • A good internet connection
  • An up-to-date web browser (it would be advisable to ensure you have access to two separate web browsers)
  • Microphone & Headphones (a headset with microphone/headphones is recommended)
  • Webcam
  • Adobe Creative Cloud