The first year is devoted to the acquisition of core skills and competencies in a classroom environment.
This intensive and practical training is delivered via taught modules organized in four module groupings.
Two of these modules’ groupings constitute the core components of the MBA Fashion Management. It is common to all three majors (Luxury, Apparel, Media):
Marketing & Management
This grouping encompasses a series of modules that will be sequentially planned based on the structure of a marketing plan. The overall body of knowledge acquired by the students will prepare them to:
Analyse complex marketing challenges based on practical case studies
Allocate resources strategically to achieve pre-determined objectives
Craft brand DNAs allowing for the achievement of a sustainable competitive advantage.
The capacity to listen and interpret markets’ signals is a key component of today’s managers. It needs to be continuously cultivated. Within this module grouping students will discover the idiosyncrasies of the fashion industry from an economic and financial viewpoint.
In addition to the core module, this Media Major is centred around two module groupings, representing almost half of the curriculum:
This module grouping will help students acquire a deeper understanding of the fashion world as a crossover between art and industry.
Image & Communication
Students will be put in a real-life context and develop their technical skills through a series of hands-on workshops ranging from photo-shooting to creative journalism.
While the program is structured around unique modules and learning experiences, the highlight is our faculty of skilled and motivated lecturers who come from more than 20 different countries. This veritable educational melting pot allows you to benefit from different cultural perspectives which, in turns, stimulates your propensity to analyse and solve issues in creative and unconventional ways.
The second year is dedicated to the implementation and experimentation of these skills through the completion of a compulsory internship and the development of the Capstone thesis, a unique and individual project that owes much to IFA Paris learning by doing pedagogy.
In the Capstone Project, students are expected to create a link between the course knowledge and their practical understanding of the industry’s up-to-date best practices to prepare a fully-fledged plan for a business venture.
Finally, from inception to graduation, and regardless of their location, postgraduate students of IFA Paris will benefit from the support of a unique department called the “Career and Alumni Centre”.
Capitalizing on strong collaborations with groups such as LVMH, Richemont or Kering, the Career and Alumni Centre will give access to exclusive brand launch events, fashion shows, art exhibitions or professional trade-shows in order to build the students’ own professional network.
Year 1: 60 ECTS
Marketing & Management – 18 ECTS
Business Issues – 13 ECTS
Fashion Contextualisation – 7 ECTS
Image & Communication – 22 ECTS
Year 2: 60 ECTS
Internship – 20 ECTS
Capstone Project – 40 ECTS