2 weeks, from Monday to Friday, from 10 am to 5 pm :
This module provides a panorama of the fashion industry, an understanding of consumer’s behavior and processes of data collection.
Learn how to develop a visual identity and setup a brand’s strategy.
- Integrated Marketing Communications:
This module encompasses a review of the marketing mix elements from a communication perspective, stating that every aspect of your brand and company always sends a message to your costumers (it includes Communication, Distribution Strategies and Digital Communication).