Key Information

  • IFA Paris is a certified FEDE Institution
  • Duration: 2 weeks (96 hours)
  • Language: English
  • Campuses:  Paris, Istanbul, Online
  • Next intakes: July 2022, Oct. 2022
  • Application fee: €50
  • Tuition fee: 
    Paris €1,800
    Istanbul €1,800
    Online €800


Module Structure

  • 96 hours total:
    • Visual Merchandising Principles (16 hours):

    This module provides the basic visual merchandising principles and concepts in order to lay the foundation for the following, more advanced modules.

    • Fashion Merchandising (16 hours):

    Identify, understand, evaluate all categories of collections and products offered by different types of fashion retailers, from fast fashion to luxury fashion houses.

    • Sensorial Marketing (16 hours):

    Discover the universe of senses and understand how different stimuli can provide the customers with a unique shopping experience within a given retail space.

    • Trend Forecasts (16 hours):

    Construction of trends through practical applications and universes revolving fashion contemporary history, color psychology, silhouettes and design applications.

    • Computer Graphics (16 hours):

    Basic principles of Photoshop in order to help creating mood boards and visual representations of retail spaces.

    • Visual Merchandising Workshop (16 hours):

    Final training encompassing all the skills learned during previous components.

Admission Requirements

Fee Structure

Paris & Istanbul:
Tuition fee: €1,800

Tuition fee: €800

Early bird discount (10%) for tuition fee payments processed at least 7 months in advance of the program start date.

What is included in the fee:

  • Microsoft Office Pack
  • Access to IFA’s Online Learning Management System (LMS)
  • Course Material
  • Lectures

What is not included in the fees:

  • Expenses related to module specific materials (ex: purchase of fabrics, future boards…etc)
  • Printing and photocopying costs

Material Requirements (Online)

  • A recent computer with a recent operating system
  • A good internet connection
  • An up-to-date web browser. (It would be advisable to ensure you have access to two separate web browsers)
  • Microphone & Headphones (a headset with microphone/headphones is recommended)
  • Webcam
  • Adobe Creative Cloud