Since February 2023, IFA Paris fashion school has been collaborating with the men’s swimwear brand RIVEA. This collaboration aims to promote the students’ know-how within the brand and to participate in its development.
RIVEA is a trendy and sustainable brand of beachwear with a high-end positioning in a style inspired by the Riviera. Elegant and of quality, the collections are designed in a sustainable way. Indeed, the brand recycles plastic waste collected in the Mediterranean Sea to convert them into textiles or buttons. RIVEA’s objective is to create modern collections that are environmentally friendly and sustainable.
RIVEA is the sun beating down on an azure sky, drawing sharp silhouettes on the burning sand, in the shade of umbrellas, or simply on the beach, lounging in the shade of their umbrella or falling asleep to the sound of the waves lapping against the painted wooden hulls. In the distance, we hear a couple leaving on a Vespa, along a small cobbled street, their hair in the wind. A beach in the south of France? Somewhere on the Italian coast? The shores of a Swiss lake? The story doesn’t say, but RIVEA is all that and more: a timeless clothing brand inspired by the dolce vita and the legendary Riviera.
An ethical and eco-friendly brand that offers a collection designed and made in Europe. The iconic prints and impeccable cuts capture postcard vacations, where life is good and days spent by the water are accompanied by a certain nonchalant elegance.
As part of their training, the students of the Bachelor Fashion Design & Technology from IFA Paris fashion school will collaborate with the brand. The objective is to develop RIVEA’s product offer by creating a beachwear collection. The brand offers a wide range of swimwear for men and wants to develop products such as shirts and shorts. Our students will have to imbibe the strong codes of RIVEA and restore the elegant universe inspired by the Riviera.