Excitement filled the air at IFA Paris Istanbul as the esteemed owner of Konyalı, Tolga Arıkan, paid a visit to the campus. The purpose of his visit was to provide an exclusive briefing session to the fashion marketing students regarding the exciting new project involving the renowned Italian brand, D1 Milano.
Konyalı Saat is a historical Turkish watch chain store that offers a wide selection of high-quality watches from some of the prestigious brands in the world. With a focus on providing customers with exceptional service, they are committed to delivering an exceptional shopping experience with various watch brands that is both enjoyable and hassle-free. As part of their development, they are now including the Italian watch brand D1 Milano into their portfolio to market through their online channels and their stores.
Arikan presented an overview of the upcoming project, which focused on integrating the Italian brand into the Turkish market. D1 Milano is a brand known for its artistic flair and its appeal to a younger consumer base.
During the session, Arıkan shared insights into the brand’s DNA and emphasized the importance of aligning the communication strategy with D1 Milano’s unique identity. The students are encouraged to think creatively and propose online and offline communication strategies that would effectively educate and engage the target audience.
An important component of this project is to generate brand awareness. The students are tasked with devising innovative promotional tactics, going beyond traditional marketing methods. Arıkan stressed the importance of utilizing social media platforms, influencer collaborations, and strategic brand activations to create buzz and establish a strong presence.
The students are also encouraged to leverage on the existing community that is already familiar with the Italian Watch brand. By tapping into this customer base, they could harness their support and enthusiasm to drive brand awareness and create a sense of exclusivity. The brand urged the students to explore ways to engage with the community, encourage user-generated content, and foster a sense of belonging.
With a deadline set for June 22nd, the IFA Paris Istanbul and the Online Bachelor Fashion Marketing students will benefit from the competences acquired in the modules Consumer Behavior, Strategic Marketing, and Branding.
The project involving D1 Milano presents a unique opportunity for the students from both Istanbul campus and IFA Paris’ Online Campus to contribute their ideas and expertise in positioning and promoting the brand in the market. It is also a testament to the versatility of the Bachelor of Fashion Marketing Program. While predominantly focusing on Fashion, the modules structuring the program provide the learners with a comprehensive business framework with skills that are transferrable in other industries.