This course is specifically designed to provide participants with a clear overview of the fashion and luxury industry along with its current challenges. It is integrated in a set of complementary short modules with the right mix of theory and practice in order to actively engage participants. All topics will be taught with an international perspective in mind. This course is aimed at participants willing to further study or start a career in the fashion & luxury industry as well as at anyone who wants to know more about this fascinating industry.
- Understand the specificities of the fashion & luxury industry, its structure, the main functions and roles at stake.
- Develop a solid grounding in the theoretical and practical issues relevant to fashion & luxury organizations
- Understand the roles and challenges of each function in the fashion & luxury cycle.
- Develop an international perspective about new dynamics between mature and developing countries
Transversal project that will encompass all new knowledge learned during the course. The topic of the project will be chosen between one of these 3 topics: Brand repositioning, Re-launch of old brand, Launch of new product line of an existing brand.
Fashion & Luxury Panorama – 6H
Fashion & Luxury Consumer Behavior – 6H
Fashion & Luxury Branding / Communication – 12H
Fashion & Luxury Visual Merchandising – 9H
E-Commerce for Fashion & Luxury – 9H
Fashion & Luxury Retail Management – 9H
Design Management – 9H
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This short course is also available for online study on our distance learning website IFA Paris - Learn Online. For all the infos on the full online version of this course, visit: Fashion & Luxury Business Discovery Short Course (Online).