Fashion & Luxury Business Short Course

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CAMPUSES: Paris, Online
DURATION: 7 weeks / 254 hours
FORMAT: Day time
LANGUAGE: English
INTAKE: October 5th 2020, July 2021
TUITION FEE: €4,000
LIMITED TO: 25 students per class

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Download Download the brochure for Fashion & Luxury Business Short Course

This short course is also available for online study on our distance learning website IFA Paris - Learn Online. For all the infos on the full online version of this course, visit: Fashion & Luxury Business Short Course (Online).

THREE PROGRAMS TO BUILD YOUR FASHION ENTREPRENEURIAL SKILLS

The Fashion & Luxury Business short course provides the basic skills to become a fashion entrepreneur: from the drafting of the main idea to the commercialization and promotion of a concept. A course for anyone interested in the business of fashion and Luxury.

The Fashion & Luxury Business short course is a complete and comprehensive 254 hour program regrouping 3 themes: Luxury, Fashion Marketing and Visual Merchandising. Upon completion of this course, students will gain the essential skills necessary to run a personal project in fashion or luxury retail. The modules taught are structured around each step composing the development of a business plan, from research to commercialization.

Part-Time Courses at IFA: A modular and customizable learning experience!

The Part-Time courses at IFA have been constructed on a unique modular planning in order to allow participants to customize their learning experience by electing 3 options:

Modular Learning: Students have the opportunity to select very specific modules, ranging from 16 to 24 hours, in order to address precise needs related to their current or future career paths
Thematic Learning: Students have the possibility to choose between 3 courses with themes focusing on introduction to Luxury, Fashion Marketing and Visual Merchandising
Comprehensive Course Learning: Students have the possibility to combine the 3 thematic within one comprehensive course titled “Fashion & Luxury Business”

Courses and modules can be selected according to all needs. Students can either chose the complete set of three programs (Fashion & Luxury Business course) or pick up programs and/or modules "à la carte."

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LUXURY FOUNDATION

Module 1: Luxury Concepts - 21 Hours
A module geared at critically questioning and analysing the classic definition of luxury relying solely on the variables of rarity and exclusivity
Module 2: Segment Discoveries - 15 Hours
An interactive foray into 5 different industry segments through interactive experiences. Students will visit a luxury jeweller, a plumassier and a luxury hotel. They will also learn how to appreciate French gastronomy and oenology through tasting sessions.
Module 3: Omni Channel Distribution - 21 hours
Traditional physical shops are slowly disappearing while legacy department stores in Paris are moving towards a better off-line to online integration. Students will explore the latest technologies that are transforming luxury brand distribution strategies.
Module 4: Sustainable Luxury - 21 Hours
This module explores the key principles of brand sustainable development. An analytical overview of each level of the supply chain shall be covered through the integration of contemporary and practical case studies.

FASHION MARKETING

Module 1: Fashion Intelligence - 16 hours
This module provides a panorama of the fashion industry, an understanding of consumer’s behavior and processes of data collection.
Module 2: Branding Identity - 20 hours
Learn how to develop a visual identity and setup a brand’s strategy..
Module 3: Collection Development - 20 hours
Discover the basic principles of sustainable fashion, sourcing and supply chain, product development and cost analysis.
Module 4: Integrated Marketing Communication - 24 hours
This module encompasses a review of the marketing mix elements from a communication perspective, stating that every aspect of your brand and company always sends a message to your costumers (it includes Communication, Distribution Strategies and Digital Communication).

VISUAL MERCHANDISING

Module 1: Visual Merchandising Principles - 16 hours
This module provides the basic visual merchandising principles and concepts in order to lay the foundation for the following, more advanced modules.
Module 2: Fashion Merchandising - 16 hours
Identify, understand, evaluate all categories of collections and products offered by different types of fashion retailers, from fast fashion to luxury fashion houses.
Module 3: Sensorial Marketing - 16 hours
Discover the universe of senses and understand how different stimuli can provide the customers with a unique shopping experience within a given retail space.
Module 4: Trend Forecasts - 16 hours
Construction of trends through practical applications and universes revolving fashion contemporary history, color psychology, silhouettes and design applications.
Module 5: Computer Graphics - 16 hours
Basic principles of photoshop in order to help creating mood boards and visual representations of retail spaces.
Module 6: Visual Merchandising Workshop - 16 hours
Final training encompassing all the skills learned during previous components.

Each module can be chosen as a standalone program.

Fashion & Luxury Business total fee: 4,000 EUR

Fee for each subjects:

- Luxury Foundation (78 hours) - 1,800 EUR

- Fashion Marketing (80 hours) - 1,800 EUR

- Visual Merchandising (96 hours) - 1,800 EUR

Recommended level of English is IELTS 5.5 (to fully understand and follow the course). The IELTS certificate is not required, but we just want to be certain that you will be able to comprehend the course.
min. 18 years old
Interest in business & luxury side of fashion

Documents to provide:

CV/Resume
Copy of passport
Passport photo