Fashion & Luxury Business Short Course

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  • CAMPUSES: Paris
  • DURATION: 7 weeks / 254 hours
  • FORMAT: Day time
  • LANGUAGE: English
  • INTAKE: March 2019, July 2019, October 2019
  • TUITION FEE: €4,000
  • LIMITED TO: 25 students per class

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LUXURY FOUNDATION

  • Module 1: Luxury Concepts - 21 Hours
    A module geared at critically questioning and analysing the classic definition of luxury relying solely on the variables of rarity and exclusivity
  • Module 2: Segment Discoveries - 15 Hours
    An interactive foray into 5 different industry segments through interactive experiences. Students will visit a luxury jeweller, a plumassier and a luxury hotel. They will also learn how to appreciate French gastronomy and oenology through tasting sessions.
  • Module 3: Omni Channel Distribution - 21 hours
    Traditional physical shops are slowly disappearing while legacy department stores in Paris are moving towards a better off-line to online integration. Students will explore the latest technologies that are transforming luxury brand distribution strategies.
  • Module 4: Sustainable Luxury - 21 Hours
    This module explores the key principles of brand sustainable development. An analytical overview of each level of the supply chain shall be covered through the integration of contemporary and practical case studies.

FASHION MARKETING

  • Module 1: Fashion Intelligence - 16 hours
    This module provides a panorama of the fashion industry, an understanding of consumer’s behavior and processes of data collection.
  • Module 2: Branding Identity - 20 hours
    Learn how to develop a visual identity and setup a brand’s strategy..
  • Module 3: Collection Development - 20 hours
    Discover the basic principles of sustainable fashion, sourcing and supply chain, product development and cost analysis.
  • Module 4: Integrated Marketing Communication - 24 hours
    This module encompasses a review of the marketing mix elements from a communication perspective, stating that every aspect of your brand and company always sends a message to your costumers (it includes Communication, Distribution Strategies and Digital Communication).

VISUAL MERCHANDISING

  • Module 1: Visual Merchandising Principles - 16 hours
    This module provides the basic visual merchandising principles and concepts in order to lay the foundation for the following, more advanced modules.
  • Module 2: Fashion Merchandising - 16 hours
    Identify, understand, evaluate all categories of collections and products offered by different types of fashion retailers, from fast fashion to luxury fashion houses.
  • Module 3: Sensorial Marketing - 16 hours
    Discover the universe of senses and understand how different stimuli can provide the customers with a unique shopping experience within a given retail space.
  • Module 4: Trend Forecasts - 16 hours
    Construction of trends through practical applications and universes revolving fashion contemporary history, color psychology, silhouettes and design applications.
  • Module 5: Computer Graphics - 16 hours
    Basic principles of photoshop in order to help creating mood boards and visual representations of retail spaces.
  • Module 6: Visual Merchandising Workshop - 16 hours
    Final training encompassing all the skills learned during previous components.

Each module can be chosen as a standalone program.

Fashion & Luxury Business total fee: 4,000 EUR

Fee for each subjects:

- Luxury Foundation (78 hours)  - 1,800 EUR

- Fashion Marketing (80 hours) - 1,800 EUR

- Visual Merchandising (96 hours) - 1,800 EUR

  • Recommended level of English is IELTS 5.5 (to fully understand and follow the course). The IELTS certificate is not required, but we just want to be certain that you will be able to comprehend the course.
  • min. 18 years old
  • Interest in business & luxury side of fashion