MBA Luxury Brand Management

  • IFA PARIS MBA Accredited by IDEL as "International Master"

  • “Explore Luxury beyond Fashion.”
  • 15-month program in English
  • 4 Campuses - A Global Perspective:
    • Two Cities That Never Sleep - 6 months Paris, 6 months Shanghai, 3 months Capstone Project
    • Asia experience - 6 months  Shanghai, 6 months Paris, 3 months Capstone Project Bangkok
    • Bridging Two Continents - 6 months Istanbul, 6 months Paris, 3 months Capstone Project
    • French Heritage - 12 months Paris, 3 months Capstone project
  • Intake: September 2017. Total Workload: 2,500 hours.
  • Tuition Fee: €15,800, Application Fee: €150


Admission requirements:

  • Preferably 2 years of professional experience (Internships are taken into account)
  • Bachelor Graduate or significant professional experience in related fields
  • IELTS 6.5 or TOEFL IBT 79 (or equivalence) or proof of study in English, for non-native English speakers
  • Interview (on campus or Skype)
  • Online test

Documents to provide:

  • Fill in the online application form
  • Latest transcript
  • Copy of Bachelor diploma or equivalence
  • Motivation letter
  • Resume/CV
  • Passport photo
  • Copy of passport

All applications will be reviewed by the Program Director and Academic Director of the postgraduate department. Should applicants be deemed to not meet the minimum admission requirements in terms of academic background, they will be asked to enroll in a Foundation Workshop held prior to the starting date of their MBA Program.

Our Luxury brand Management course covers a wide range of modules clustered into five main module groupings:

Marketing and Management:
This grouping encompasses a series of modules that will be sequentially planned based on the structure of a marketing plan. The overall body of knowledge acquired by the students will prepare them to:

analyze complex marketing challenges based on practical case studies
allocate resources strategically to achieve pre-determined objectives
craft brand DNAs allowing for the achievement of a sustainable competitive advantage

Business Issues:
The capacity to listen and interpret markets’ signals is a key component of today’s managers. It needs to be continuously cultivated. Within this module grouping students will discover the idiosyncrasies of the luxury industry from an economic and financial view point.

Distribution and Retail:
In the past 30 years the distribution strategies of the most famous luxury brands and conglomerates have gone through a dramatic change. Tightening control of the distribution channels, creating shopping environments that tell stories, increased utilization of the internet are only a few topics that will be covered in the modules pertaining to the grouping of “Distribution and Retail”

Luxury Environment:
The concept of rarity has traditionally been associated to the idea of luxury. However, while rarity is still an important factor in determining the value of a luxury brand, terms such as “exclusivity” or “space” are now strongly resounding within customers’ minds as alternative descriptors. In this module grouping students will study the historical evolution of the luxury industry and will explore macro trends that are structuring the different international markets.

Luxury Lifestyle:
The series of seminars comprised within the “Luxury Lifestyle” module grouping will allow our students to experience diverse industries and give them more specific insights on each of them. Topics such as Haute Couture, Jewelry, Luxury Watch Making…etc will be covered by specialists of the sectors who will guide the students through their discovery process.

The Foundation workshop will be taught over 2 full weeks (75 Hours) and comprise the following modules:

  • Principles of Marketing – 15 Hours
  • Quantitative Research Approaches – 15 Hours
  • Accounting Principles – 15 Hours
  • Working Methodology – 15 Hours
  • Project Management – 15 Hours