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Alumna Youna Jamin's Journey: From IFA Paris to Condé Nast

From her first days at IFA Paris, Youna sought to engage with the practical realities of fashion and media marketing, developing concrete and operational skills. Her academic path gradually led her to join Condé Nast France, within the Consumer department, where she now contributes across all of the group’s titles.

At the core of her day-to-day responsibilities are the monitoring and analysis of circulation campaigns (subscriptions and single-copy sales), influence monitoring and campaign follow-up, as well as more occasional editorial tasks, supporting creative teams. She works in a demanding environment driven by performance analysis, coordination, and continuous monitoring of trends and consumer behavior.

Through this interview, Youna looks back on her journey from her years of study at IFA Paris to her current role at Condé Nast France, and on how the school supported her progressive professional development, closely aligned with the realities of the industry.

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Q: You currently work at Condé Nast. How did you land this position?

Youna Jamin: I believe that you should never underestimate the importance of networking, while understanding that it is built through work, curiosity, and personal commitment. A friend of mine, who also works in the fashion industry, once explained to me that there is an essential difference between the network you are born into and the one you build yourself, through your experiences, efforts, ability to reach out to others, and attend the right events.

It was this friend who gave me my first contact at Condé Nast, which allowed me to establish an initial connection. Later, while continuing my search, I identified another contact via LinkedIn. Sending emails can sometimes be a long and uncertain step, even when you have the right addresses. So, for the first time, I decided to try my luck directly on LinkedIn. Four minutes later, I received a response, followed by a message from my current manager inviting me to meet.

Thanks to several contacts and an active presence on different channels, a childhood dream come true. I also discovered that LinkedIn allows for smoother and quicker exchanges, provided the message is clear, structured, and sincere. I highly recommend being present on LinkedIn; the key lies in diversifying your approach. By simultaneously activating the network, events, and professional platforms, you increase your chances and create your own opportunities.

Q: What are your daily tasks? What does a typical day at Condé Nast look like?

Youna Jamin: My tasks are quite varied, as I work in support of several managers within Condé Nast. I collaborate with Vogue, Vanity Fair, GQ, and AD, and every day brings its own set of specific tasks.

I participate in the tracking and analysis of both print and digital self-promotion campaigns, from creating creative elements to reporting and making recommendations. I write and optimize subscriber newsletters, analyzing their performance. I also conduct competitive benchmarks on subscriptions and single-copy sales, and contribute to the subscription marketing roadmap. I also work on creating and publishing content for the subscription sales website.

In parallel, I conduct daily social media monitoring to identify talents, whether micro, mid, or macro-influencers. I contribute to the strategic planning of influencer operations, writing the copy, coordinating product shipments, and monitoring campaigns: from content verification to analyzing performance.

My editorial responsibilities are more occasional; I take part in certain editorial campaigns and create moodboards in support of the creative direction.

I don’t have a typical day. What connects all of my responsibilities is constant monitoring, writing, planning, performance analysis, the search for talents and sources of inspiration, as well as close collaboration with the teams.
 

Q: What do you like most about your job?

Youna Jamin: What I like most is the diversity of my tasks. I enjoy that this job is deeply connected to both the market trends and to the broader culture.
What I see on weekends, the people I meet, or even the content I browse on my phone can become sources of ideas or levers for creating relevant marketing solutions. This porous connection between personal life and professional reflection constantly feeds my creativity.

Q: What inspired you to pursue a career in fashion marketing and luxury?

Youna Jamin: Since childhood, I’ve always known I wanted to work in fashion. Initially, it was advertising campaigns that piqued my interest. As I learned more about marketing, communication, and artistic direction, I wanted to understand how these campaigns are created, from the selection of images to the building of the message. I’ve always observed these visuals as a game, analyzing every detail: the visual choices, the staging, the discussions behind a photograph.

Q: What do you take away from your training at IFA Paris?

Youna Jamin: First and foremost, the encounters. The people I met there are now an integral part of my life. Being able to discuss the obstacles encountered early in my career with profiles living similar experiences is especially valuable in such a competitive sector.

Studying trends was also crucial. It helped me refine my creative eye, learn to cross-reference sources, and get familiar with platforms like Vogue Business, Vogue Runway, and Tagwalk. Performing tasks related to the position you aim for allows you to naturally get closer to it. As a child, I used to cut out pages from magazines and neatly organize them, not knowing that one day it would guide my career toward journalism.

Q:How did IFA Paris help you to become professional or find your path?

Youna Jamin: IFA Paris was a foundational step in my journey and my first steps into the fashion industry. The school allowed me to become more professional, especially through the cooperative education during my two years at ELLE International. I learned to value my experiences and to work in a demanding professional environment.

The courses covering complementary areas such as textiles or intellectual property law provided me with a broad understanding of the ecosystem. Understanding the workings of different departments helped me better integrate, anticipate challenges, and meet deadlines. Even in marketing, knowing the realities of workshops and creative teams helps identify needs and constraints more effectively.

Q: What advice would you give to a student who wants to work for a fashion house or a media outlet like Vogue?

Youna Jamin: I would advise setting up a monitoring system long before joining a fashion house or media outlet. For my part, I have a second Instagram account dedicated exclusively to fashion houses, emerging designers, and magazines. It’s a real visual library that grows over time and helps me be more efficient when formulating innovative proposals.

I’m also very open to exchanges. Feel free to contact me on Instagram @younijam if you want to discuss career paths or perspectives. I truly believe that these exchanges are what nurture a healthy and stimulating dynamic in this ever-evolving industry.

Q: Your best memory from IFA Paris?

Youna Jamin: There are many, but I particularly remember attending conferences and professional fairs like Première Vision.

More broadly, the cooperative education was an incredibly formative experience. Seminars, collection presentations, events during the Fashion Weeks... all these moments made my early years in Paris deeply inspiring and structuring.

 

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