MBA Fashion Image & Media Production

The first year of the Postgraduate programs at IFA Paris provides a shared academic and practical foundation for all students, regardless of their future specialization. Rooted in the belief that creativity and commerce are inseparable in the contemporary fashion industry, this year is designed to equip students with the core competencies required to operate effectively across design, production, business development, and brand strategy.

This common curriculum serves as a launchpad for second-year specialization by building a comprehensive understanding of the fashion system through a multidisciplinary approach. Students are immersed in both creative and strategic processes—fostering their ability to move fluidly between artistic direction and business planning. Through collaborative projects, real-life industry engagements, and targeted workshops, they gain the ability to contextualize their practice within broader social, cultural, and technological frameworks.

The 1st year courses are common to all specializations. Their aim is to establish common fundamentals to reconcile commercial and creative challenges.

French program : Cooperative education
Or English program : 6-months internship

Learning Objectives

By the end of the first year, students will be able to:

1. Integrate Creative and Strategic Thinking
   • Combine artistic expression with commercial insight to develop compelling fashion concepts.
   • Understand the interconnectedness of design, branding, marketing, and production within the fashion value chain.
2. Master Fashion Development Processes
   • Navigate each stage of the creative process, from concept generation to visual storytelling.
   • Apply contemporary and historical references to inform design aesthetics and styling choices.
3. Develop Entrepreneurial and Operational Skills
   • Identify market opportunities and design strategic business plans to launch or grow fashion ventures.
   • Understand supply chain dynamics, distribution models, and the fundamentals of production.
4. Engage with Sustainable and Technological Innovations
   • Explore sustainable practices and cutting-edge technologies in design and production.
   • Evaluate the environmental and ethical impact of materials, sourcing, and business models.
5. Communicate Effectively Across Contexts
   • Collaborate in interdisciplinary and intercultural teams.
   • Present ideas clearly and confidently, both visually and verbally, in professional contexts.
6. Shape a Professional Identity
   • Define a clear trajectory for second-year specialization through reflective practice and mentorship.
   • Build a coherent personal brand and professional portfolio aligned with industry expectations.

Course Modules

Advanced Marketing & merchandising

The advanced marketing and merchandising module groupings is designed to equip students with cutting-edge knowledge and skills to excel in today’s dynamic fashion marketplace. These modules delve into sophisticated marketing strategies, consumer behavior analysis and the integration of data analytics to inform decision-making. Students will explore advanced topics such as brand management, global marketing trends, and omnichannel retail strategies.

• Strategic planning
• Distribution
• Innovative client experience
• Sensory marketing
• Branding
• AI and Marketing Innovation in Fashion

The fashion industry

The Business of Fashion modules offer an in-depth exploration of the fashion industry from a business perspective. These modules cover essential topics such as intellectual property and corporate law as well as a variety of subjects related with the development of business models. Through case studies, industry projects, and expert lectures, students will develop the strategic thinking and practical skills needed to thrive in the fast-paced and ever-evolving fashion business landscape.

• Planning
• Finance
• Advanced strategies
• Intellectual property
• Corporate law

Fashion’s Environment

This module grouping looks at fashion with the prism of diversity and inclusivity. It prepares our students to address the future needs of a competitive fashion industry, whether it is the optimization of the supply chain through a sustainable perspective, the implementation of cutting-edge tech processes for digital retail or the consideration of contemporary fashion phenomena.

• E-commerce
• Intercultural fashion
• Sustainable sourcing
• Managing a “fashion faux pas”

Two options from:

Students will get to pick 2 electives out of 6 available. Each of them gives a taste of what the 5th year specializations will encompass. Such a structure provides an opportunity for full customization of the learning experience.

• MBA Fashion and Luxury Marketing
• Media and image production
• Fashion and eco-responsibility
• Entrepreneurship and innovation
• Fashion design workshop

Fashion Lab

The Fashion Lab module grouping is handled by the Direction of Corporate Relations of IFA Paris. Through a variety of practical workshops, students will get the opportunity to be involved in real-life case studies provided by partner brands. They will also have the opportunity to work on their professional profile through customized coaching sessions to ensure they can secure a 6-month internship.

Fashion media shape society and influence one's self-image as readers flick through the glossy pages of magazines or the stylish photos on social networks. This program embraces the glamour of producing fashion content (fashion weeks, photo shoots, models, etc.). At the same time, the program invites each student to think about the content they produce and distribute and the impact it has.

French program : Cooperative education
Or English program : 6-months internship

Learning Objectives

1. Master Strategic Fashion Media Production:
   • Students will develop the ability to create compelling fashion imagery and media content, utilizing advanced techniques in photography, videography, and digital editing to craft visually powerful narratives that align with brand identity and target market goals.
2. Lead Cutting-Edge Fashion Marketing Campaigns:
   • Students will learn to conceptualize, design, and execute cutting-edge marketing campaigns that effectively integrate fashion imagery, media production, and storytelling, leveraging multimedia platforms to enhance brand visibility and engagement in a global marketplace.
3. Integrate Business Acumen with Creative Production:
   • Students will gain a deep understanding of the intersection between creative media production and business strategy, learning to manage budgets, resources, and teams while ensuring that fashion image and media initiatives contribute to the overall growth and profitability of fashion brands.
4. Navigate the Evolving Digital Fashion Landscape:
   • Students will develop the skills to stay ahead of industry trends by mastering emerging digital technologies, social media platforms, and content distribution channels, enabling them to produce and manage fashion media that resonates with contemporary audiences and drives brand success in a rapidly changing digital environment.

Course Modules

Content

The Content module grouping is designed to immerse students in the art and science of developping compelling fashion content. Students will learn how to conceptualize, create, and distribute engaging content across various platforms, leveraging the latest technologies and trends in the fashion industry. The curriculum emphasizes creativity, technical skills, and strategic thinking, preparing students to craft powerful narratives that resonate with diverse audiences and drive brand success in the competitive world of fashion media.

• Media planning
• Editorial Calendar Building
• AI Powered Copy Writing
• Fashion Metaverse
• Marketing through Influence
• Public relations

Image

The Image module grouping focuses on the intersection of fashion, media, and cutting-edge technology. This series of modules covers key areas such as fashion photography, video production, and the innovative use of virtual reality (VR) and augmented reality (AR) in media. The module grouping emphasizes practical skills and creative strategies for producing high-impact visual content, utilizing the latest technological advancements to enhance brand narratives and consumer engagement.

• Fashion photography
• The Shoot
• Videos and moving images
• VR (Virtual Reality) & AR (Augmented Reality)

Production

The Production module grouping provides a comprehensive exploration of creating impactful fashion visuals across various media. Focusing on digital layout, students will learn advanced techniques in graphic design for digital platforms. The module on fashion movie production covers the entire process of creating a fashion film, from conceptualization and scriptwriting to filming and post-production. The magazine production module teaches students the intricacies of editorial design, content creation, and publication management.

• Digital Layout
• Magazine project
• Fashion Movie

Capstone

In the Capstone Project, students are expected to create a link between the course knowledge and their practical understanding of the industry’s up-to-date best practices to prepare a fully-fledged plan for a business venture. Students are expected to develop creative and artistic artifacts as tangible outputs.

Fashion Lab

The Fashion Lab module grouping is handled by the Direction of Corporate Relations of IFA Paris. Through a variety of practical workshops, students will get the opportunity to be involved in real-life case studies provided by partner brands. They will also have the opportunity to work on their professional profile through customized coaching sessions to ensure they can secure a 6-month internship.

The online program takes place live and in real-time (Paris or Istanbul local time) and you will interact with the lecturer and other students through our online platform. However, if you cannot attend or miss a live class, every session is also recorded and saved, so you can go back and watch it at a later suitable time for you.

For more information visit our Study Online - Distance Learning page

Material Requirements for Online Format

• A recent computer with a recent operating system
• A good internet connection
• An up-to-date web browser
• Microphone & Headphones (a headset with microphone/headphones is recommended)
• Webcam

Prerequisites Year 1:

• Applicants must have successfully completed 3 years of higher education (equivalent to 180 ECTS credits)
• Depending on the chosen teaching language (English or French), non-native speakers should provide a language proficiency score:
• English teaching language: an IELTS score of 6.5 or above, or a TOEFL score of 79 or above. Alternatively, provide an English training certificate or proof of previous education in English.
• French teaching language: a TCF score of B2 or equivalent. Alternatively, a proof of previous education in French.
• Significant professional experience in related fields preferred, but not required (internships are considered).

Prerequisites Year 2:

• Applicants must have successfully completed 4 years of higher education (equivalent to 240 ECTS credits)
• Depending on the chosen teaching language (English or French), non-native speakers should provide a language proficiency score:
• English teaching language: an IELTS score of 6.5 or above, or a TOEFL score of 79 or above. Alternatively, provide an English training certificate or proof of previous education in English.
• French teaching language: a TCF score of B2 or equivalent. Alternatively, a proof of previous education in French.
• Significant professional experience in related fields preferred, but not required (internships are considered).

Required documentation:

• Resume
• Motivation letter
• Passport photo
• Passport copy for non-EU applicants and ID copy for EU applicants
• Language proficiency certificate
• High school diploma or higher & Transcript

For more information about the application process, please visit our How to apply page.