- Available in: Paris and Istanbul
- Language: Full French or Full English
- Duration: 2 years
- Cooperative Education: AVAILABLE FOR YEAR 1 & 2
- 120 ECTS
- Prochaine rentrée : septembre 2025
This creative direction specialization is designed for students who wish to pursue a career in fashion house management. The program is structured around 6 modules.
The first module is a workshop designed to help students develop their artistic identity, allowing them to discover themselves not only as creatives but also as individuals.
The other 5, titled « Studios », are developed around the foundational themes of the fashion industry. They invite students to analyze and audit the strategic directions set by famous Artistic Directors, before deconstructing them and proposing their own visions. Each Studio benefits from a multidisciplinary environment combining business, creative, and technical skills.
The program’s innovative teaching approach is based on the concept of teacher-student interaction. The program is structured around a studio environment. The student is responsible for defining and adhering to a progress plan, marked by deliverables. At each stage of one’s work, the teaching teams help the student progress, overcome difficulties, explore new techniques, and strengthen one’s own creative positioning.
Learning Objectives
- Nurture a Visionary Creative Identity: Students will develop the skills to craft and implement personal creative visions that anticipate and shape future fashion trends, redefining brand identity through innovative aesthetics, cultural foresight, and a deep understanding of the evolving global fashion landscape.
- Lead Future-Forward Multidisciplinary Collaboration: Students will excel in leading diverse creative teams with a focus on fostering innovation, leveraging cross-disciplinary collaboration, and integrating cutting-edge technology to produce transformative fashion collections and campaigns that set new industry standards.
- Leverage Next-Generation Technologies for Creative Innovation: Students will explore and master the use of emerging technologies such as AI-driven design, virtual and augmented reality, and digital fashion platforms to create immersive, futuristic brand experiences that challenge traditional fashion narratives and engage with new consumer paradigms.
- Strategically Evolve Global Fashion Brands: Students will learn to strategically position fashion houses at the forefront of the industry by developing and implementing creative directions that are both globally resonant and future-proof, combining deep cultural insights, sustainability, and innovative storytelling to redefine brand relevance in an increasingly interconnected world.
Year 1 (Postgraduate)
The 4th year courses are common to all specializations. Their aim is to establish common fundamentals to reconcile commercial and creative challenges.
Stage de 6 mois ou Alternance (Programmes en français uniquement)
Fourth-year highlights:
- Des partenariats avec des entreprises pour l'organisations de battles et masterclasses
- Un accompagnement personnalisé
- Un stage de 6 mois
Processus créatifs
Ce module est conçu pour améliorer les capacités créatives des étudiants. Il se concentre sur le développement de la pensée innovante et de l'expression artistique à travers les différentes étapes du processus de design de mode. En étudiant les influences contemporaines et historiques, en participant à des ateliers et en collaborant sur des projets de design, les étudiants développeront une approche créative unique et acquerront les compétences nécessaires pour donner vie à leurs concepts de mode.
- Analyse de la créativité contemporaine
- Workshop Processus créatif
- Workshop Design digital
- Iconographie Mode
Business Development
Ce module se concentre sur les processus innovants impliqués dans le développement et le lancement de projets de mode réussis. Les étudiants apprendront à identifier les opportunités de marché, à créer des plans d'affaires convaincants et à mettre en œuvre des stratégies efficaces pour la croissance. L'accent est mis sur la promotion de la pensée créative et des capacités de résolution de problèmes pour stimuler l'innovation dans le développement de produits, le branding et le marketing.
- Business planning
- Smart Supply Chain System
- Intellectual property
- Branding
- Distribution
Production
Le module Production en Mode se concentre sur la compréhension approfondie des processus de fabrication dans l'industrie de la mode. Ce module couvre l'ensemble du cycle de production, du développement de concepts et de la sélection des matériaux à la construction de vêtements et au contrôle de la qualité. Les étudiants exploreront des techniques de production innovantes, des pratiques durables et les dernières avancées technologiques dans la fabrication de la mode afin de développer leur propre collection.
- Développement de motifs
- Innovative materials
- Collection Development
2 Options à choisir
Les étudiants pourront choisir 2 électifs parmi 6 disponibles. Chacun d'eux donne un avant-goût de ce que les spécialisations de la 5e année comprendront. Une telle structure offre une opportunité de personnalisation complète de l'expérience d'apprentissage.
- Luxe
- Projet de magazine / Media management
- Mode et Eco-responsabilité
- Entrepreneuriat
- Tech
- Fashion Marketing & Management
Laboratoire de la Mode
Le module Laboratoire de la Mode est géré par la Direction des Relations Entreprises d'IFA Paris. Grâce à une variété d'ateliers pratiques, les étudiants auront l'opportunité de participer à des études de cas réelles fournies par des marques partenaires. Ils auront également l'opportunité de travailler sur leur profil professionnel grâce à des sessions de coaching personnalisées pour s'assurer qu'ils puissent décrocher un stage de 6 mois.
Year 2 (Postgraduate)
The program's innovative teaching approach is based on the concept of teacher-student interaction. The program is organised to mimic the environment of a fashion studio. The student is responsible for defining and respecting a progress plan comprising deliverables. At each stage of their work, the teaching teams help them to move forward, overcome difficulties, explore new techniques and strengthen their own creative positioning.
Stage de 6 mois ou Alternance (Programmes en français uniquement)
Fifth-year highlights
- A design bootcamp in the first few weeks to kick off the conceptualization of one’s design strategy
- A very pragmatic program based on inverted teaching methods and fashion studio environment work
- Production of a lookbook and portfolio that showcases the collection proposal, backed by a comprehensive business plan
Creative Journey
This module is a cornerstone of the program, crafted to help students discover and refine their unique creative voice as future creative directors. It encourages self-exploration and innovation. Through hands-on projects, collaborative workshops, and mentorship from industry leaders, students will learn to articulate their vision, develop compelling design narratives, and lead creative teams effectively.
Studio 1 – Brand Revitalization
The first studio is a dynamic workshop designed to teach students how to critically assess and provide innovative strategies for revitalizing and rejuvenating a fashion brand. Through hands-on projects, students will learn to analyze brand identity, market positioning, and consumer engagement. The workshop emphasizes creative direction, exploring techniques for refreshing brand aesthetics, storytelling, and marketing campaigns. Guided by industry experts, students will develop actionable plans to breathe new life into established brands, ensuring their relevance and appeal in a competitive fashion landscape.
Studio 2 – Heritage Evolution
The second studio is an immersive workshop designed to teach students how to direct the preservation of fashion heritage while positioning a brand as a contemporary player. Students will explore the rich history and cultural significance of a fashion house, learning how to leverage this heritage in modern branding and marketing strategies. Through hands-on projects and critical analysis, participants will develop innovative approaches to integrating historical elements with contemporary trends, ensuring brands remain relevant, competitive and creatively edgy in today’s market. This module equips students with the expertise to balance tradition and innovation in the fashion industry.
Studio 3 – Image Crisis
The third studio is an intensive module designed to help students effectively manage and resolve image issues for fashion brands resulting from PR scandals. Through a combination of theoretical frameworks and practical exercises, students will learn strategies for crisis communication, brand rehabilitation, and reputation management. The module covers topics such as media relations, social media management, stakeholder engagement, and ethical considerations in crisis scenarios.
Studio 4 – Environmental Consciousness
The fourth studio focuses on transforming a fashion house collection development to align with sustainable standards. Students will learn to integrate eco-friendly materials, ethical production processes, and sustainable design principles into their creative practices. The module covers critical topics such as life cycle analysis, waste reduction, and the impact of fashion on the environment. Through practical projects and industry collaborations, students will develop strategies for implementing sustainability initiatives within fashion collections, fostering an innovative approach to environmental responsibility in the fashion industry.
Studio 5 – The Future of Fashion
The fifth and last studio investigates the integration of technology solutions within the creative direction strategies of a fashion house. This module delves into the intersection of fashion and technology, exploring innovations such as AI, virtual reality, and digital design tools. Students will learn how these technologies can enhance creativity, streamline production processes, and transform consumer experiences. They will develop the skills to strategically implement tech-driven solutions that align with and elevate the creative vision of fashion brands.
Capstone
In the Capstone Project, students are expected to create a link between the course knowledge and their practical understanding of the industry’s up-to-date best practices to prepare a fully-fledged plan for the creative direction of a fashion house.
Requirements
Course duration
The Fashion Marketing and Product Development Manager course consists of a two-year cooperative education, with 504 hours per year (4 days/week at a company and 1 day/week in training at IFA Paris).
Classes are held in person or online and take the form of group work, face-to-face teaching, conferences, and more.
Operational objectives/Target skills
- To analyse trends and strategies in the fashion and luxury market as part of the development of a brand or concept
- To create a comprehensive fashion or luxury brand or concept, including the analysis of the competition and image strategy
- To define a marketing strategy for a fashion or luxury brand or concept
- To develop communication and digital marketing strategies designed to promote a fashion or luxury brand or concept
- To devise a distribution strategy aimed at rolling out the fashion or luxury brand or concept across its territories and markets, online, off-line and phygitally
- To manage a team as part of the development of a fashion or luxury company
Teaching methods employed
Classes are held in person or online and are structured on the basis of group work, face-to-face teaching, lectures, etc.
Assessment methods
Oral and written assessments, continuous assessment, evaluation during project phases.
Certification type
The award of the Fashion Marketing and Product Development Manager certification. Level 7 (equiv. to Bac+5) is conditional upon validation of all the skill sets.
RNCP “Fashion Marketing and Product Development Manager ” Level 7 (equiv. to Bac+5) issued by Mode Estate – professional certification registered with the RNCP (National Directory of Professional Certifications) by decision of France Compétences on 24/11/2021 (RNCP 36047).
A verified set of skills is acquired over 5 years.
No pathway/No transfer
Result indicators
- Drop-out rate: N/A (1st class graduates in 2024)
- Attendance rate for certification tests: N/A (1st class graduates in 2024)
- Certification attainment rate: N/A (1st class graduates in 2024)
- Further study rate: N/A (1st class graduates in 2024)
- Rate of entry into employment after 6 months: N/A (1st class graduates in 2024)
- Rate of entry into a profession in line with certification after 6 months: N/A (1st class graduates in 2024)
- Value added by the establishment: N/A (1st class graduates in 2024)
Accessibility
You may be interested in the possibility of enrolling on one of our programs.
Contact us so that we can provide you with all the information and advice you need: accessibilite@ifaparis.com.