Short Course Fashion Luxury Business

Duration: 4 weeks
Language: English
Campuses: Paris, Istanbul or online
Next intakes: October, March, July

The Fashion Luxury Business short course provides the basic skills to become a fashion entrepreneur: from the drafting of the main idea to the commercialization and promotion of a concept. A course for anyone interested in the business of fashion and luxury.

The Fashion & Luxury Management short course is a comprehensive 4-week program, with daily sessions from 9 a.m. to 6 p.m., covering three modules: Introduction to Fashion, Fashion Marketing, and Visual Merchandising & Infographics. By the end of the program, students will have acquired the essential skills needed to pursue a personal project in luxury or fashion retail. The modules are structured around each stage of developing a business plan, from research to commercialization.

The online format is delivered live and in real time (Istanbul local time), allowing you to interact with the lecturer and other students through our online platform. However, if you are unable to attend or miss a live class, each session is recorded and saved, so you can watch it later at a time that suits you.

Course Structure

4 weeks, Monday to Friday, from 9 a.m. to 6 p.m.

Fashion & Luxury Discovery Module

Panorama of Fashion & Luxury Industry
Get an overview of the fashion and luxury sectors, including their history, major players, market trends, and the intersection between fashion and luxury.
Visits and Segment Discoveries
Students will explore different segments of the fashion industry through cultural and business visits, and practical workshops.
Introduction to Fashion & Luxury Concepts
Have a foundational understanding of the fundamental concepts and principles that underlie the fashion and luxury industries.

Fashion Marketing Module

Fashion Intelligence
This course provides a panorama of the fashion industry, an understanding of consumer’s behavior and processes of data collection.
- Consumer Behavior.
- Trend Forecasts.
- Sustainability in the Fashion & Luxury Sector.
Branding Identity
Learn how to develop a visual identity and setup a brand’s strategy.
Integrated Marketing Communication
This course encompasses a review of the marketing mix elements from a communication perspective, stating that every aspect of your brand and company always sends a message to your costumers (it includes Communication, Distribution Strategies and Digital Communication).

Visual Merchandising & Computer Graphics Module

Computer Graphics
Using the Adobe suite, create visual content in line with a brand identity and marketing strategy and implement the promotion of a fashion or luxury brand. Steps in this highly practical approach include learning how to import and move images, use layers and brushes, and add colors.
Visual Merchandising Principles
This course provides the basic visual merchandising principles and concepts in order to lay the foundation for the following, more advanced courses.
Fashion Merchandising
Identify, understand, evaluate all categories of collections and products offered by different types of fashion retailers, from fast fashion to luxury fashion houses.
Visual Merchandising Workshop
Final training encompassing all the skills learned during previous courses.

Online Format

The online program takes place live and in real-time (Istanbul local time) and you will interact with the lecturer and other students through our online platform. However, if you cannot attend or miss a live class, every session is also recorded and saved, so you can go back and watch it at a later suitable time for you.

For more information visit our Study Online - Distance Learning page

Material Requirements for Online Format

A recent computer with a recent operating system
A good internet connection
An up-to-date web browser
Microphone & Headphones (a headset with microphone/headphones is recommended)
Webcam
Adobe Creative Cloud

Admission Requirements

Recommended level of English is IELTS 5.5 (to fully understand and follow the course). The IELTS certificate is not required, but we just want to be certain that you will be able to comprehend the course.
Min. 16 years old (Paris, Istanbul) and 13 years old (Online)
Interest in business & luxury side of fashion

Documents to provide (in English or translated to English by a certified translator):

Fill in the online application form
Resume
Copy of passport
Passport photo

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