The Bachelor in Fashion Marketing has an innovative structure that enhances the possibility to have a robust business curriculum for fashion that stimulates creativity and talent while exploring the dichotomies between East and West in terms of strategies for marketing, communication, distribution and branding.
The modules offer a systemic training, a constant challenge for all students pacing each specific ability through individual assignments, teamwork, and discovery of the industry. The practical application of the theoretical knowledge is warranted by field trips and workshops given by fashion, business, branding and marketing experts.
The 3 years structuring the course correspond to the 3 levels identified within the Higher Education Framework. The course is constructed in compliance with the Bologna Convention principles and grants participants, upon completion, a total of 180 ECTS (60 ECTS per year).
While the program is structured around unique modules and learning experiences, the highlight is our faculty of skilled and motivated lecturers who come from more than 20 different countries. This veritable educational melting pot allows the students to benefit from different cultural perspectives which in turns stimulates their propensity to analyse and solve issues in creative and unconventional ways.
Through a Recognition of Prior Learning Agreement (see FEDE Track tab), interested students can transfer 42 ECTS of their third year in the Bachelor Fashion Marketing towards completion of FEDE’s European Bachelor in Marketing.
By completing an additional 18 ECTS, through the validation of 3 extra modules (Language Proficiency, European Project and Intercultural Management and HR), our students can receive a double award:
- The Bachelor of Fashion Marketing by IFA Paris
- The European Bachelor (BE) in Marketing by FEDE
Completing the BE in Marketing will further provide the students with the opportunity to validate the following National Vocational Qualification recognized by France Competences:
Responsable marketing et commercial - Fiche RNCP n° 31900, enregistrée le 18 décembre 2018.
Code NSF 312 : Commerce, vente.
Holding a Level 6 Certification allows students to get entry into postgraduate programs offered by public universities. France Competences (or RNCP Certifications) is also recognized internationally by various regulatory bodies (QAA in the UK, YoK in Turkey, AQA in Australia, Chinese MOE, to name a few).
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This Bachelor program is also available for online study on our distance learning website IFA Paris - Learn Online. For all the infos on the full online version of this course, visit: Bachelor Fashion Marketing (Online).