The Bachelor in Fashion Marketing has an innovative structure that enhances the possibility to have a robust business curriculum for fashion that stimulates creativity and talent while exploring the dichotomies between East and West in terms of strategies for marketing, communication, distribution and branding. It counts on a common first year with the Bachelor Visual Merchandising and is intended to be split into two different courses for the second and third year, in order to give a more profound and specific practical knowledge of the preferred specialization, ending with the specific graduation.
The modules offer a systemic training, a constant challenge for all students pacing each specific ability through individual assignments, teamwork and discovery of the industry. The practical application of the theoretical knowledge is warranted by field trips and workshops given by fashion, business, branding and marketing experts.
While the course is structured around unique module and learning experiences, the highlight is our faculty of skilled and motivated lecturers who come from more than 20 different countries. This veritable educational melting pot allows the students to benefit from different cultural perspectives which in turns stimulates their propensity to analyze and solve issues in creative and unconventional ways.
Students enrolled within the IFA Paris Bachelor in Fashion Marketing program have the possibility to select the option of following the FEDE European Bachelor’s in Marketing at the end of the 2nd year of the Bachelor of Fashion Marketing program and receive a triple award:
- The Bachelor of Fashion Marketing by IFA Paris
- The European Bachelor’s in Marketing by FEDE*
- The State accredited Diploma with level 2 registration with France Competence** (Previously known as RNCP) bearing the title of “Responsable Marketing et Commercial”
Students who are awarded the Level 2 accredited Diploma of "Responsable Marketing et Commercial" will benefit from a government body recognition certifying that their program is the equivalent of a Bachelor’s degree. Holding a Level 2 Certification allows students to get entry into postgraduate programs offered by public universities. France Competence (or RNCP Certifications) is also recognized internationally by various regulatory bodies (QAA in the UK, YoK in Turkey, AQA in Australia, Chinese MOE, to name a few).
The 3 years structuring the course correspond to the 3 levels identified within the Higher Education Framework. The course is constructed in compliance with the Bologna Convention principles and grants participants, upon completion, a total of 180 ECTS (60 ECTS per year).
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* The FEDE is a supranational NGO with almost 500 Institutions of Higher and Professional Education. The FEDE enjoys participatory status with the Council of Europe. IFA Paris is a member school of the FEDE Network.
For more information on FEDE and IFA Paris’ membership, you can visit the following link: https://www.fede.education/fede-school/ifa-paris
** France Competence (previously known as RNCP) is a government body tasked to regulate academic trainings and formalizing professional career paths in France. One of their missions is to certify academic programs against their level of desirability and appropriateness benchmarked against the French labour market.