Bachelor Fashion Marketing

    under accreditation by IDEL as "International Bachelor"

“Behind each successful designer, there is a successful business person.”

  • CAMPUSES: Shanghai or Paris
  • COURSE INTAKE: September 2017
  • TUITION FEE/YEAR: Paris €8,400, Shanghai ¥70,000   
  • LIMITED TO 25 students per class


Admission requirements:

  • 18 years old minimum
  • High school graduate or equivalence
  • IELTS 5.5 or TOEFL IBT 65 (or equivalence) or proof of study in English, for non-native English speakers
  • Strong motivation in Fashion
  • Interview (on campus or Skype)

Documents to provide:

  • Fill in the online application form
  • Latest high school transcript
  • Copy of High school diploma or its equivalence
  • Motivation letter
  • Resume/CV
  • Passport photo
  • Copy of passport

Please have a look at the modules of the 3 years:

Under the framework of Higher Education the first year corresponds to a HE Level 4. Students are following core modules in order to discover the universe of fashion business. They will acquire basic skills in marketing, communication, market research, human resources and accounting in order to lay the pedagogical foundation of their learning curve.

Module Groupings:

Marketing Foundations: is where students are going to be introduced to the world of marketing in a broad frame.

  • Basic Marketing Principles
  • Segmentation, Targeting and Positioning
  • Consumer Behavior
  • Basic marketing Communication

Fashion Business: is the Module Grouping where students will be introduced to their career as entrepreneurs.

  • Basic Accounting and Statistics
  • Human Resources
  • Fashion Industry Cycle
  • Fashion Distribution Panorama
  • Fashion Branding

Fashion Environment: this is the very specific module to open the cores and specificities of a career in fashion, where students are guided to learn the basics of creation.

  • Garment Typology
  • Product Development
  • Color Theory and Design
  • Fashion Trends

Digital Fashion: is the Module Grouping that will challenge practical and electronic skills, needed to be proficiently owned by everyone in the industry.

  • Office Pack
  • Basic Internet Skills
  • Graphic Skills

Supporting Studies: Provides students with the tools necessary to develop their understanding of their personal, career and industry-based development.

  • Contemporary Fashion History: 
  • Fashion Culture
  • Fashion News
  • Personal & Professional Development
  • Working Methodology

Under the framework of Higher Education the second year corresponds to a he Level 5. In this stage of their learning experience students are invited to specialize in Fashion Marketing. The focus is put on marketing communications with a perfect blend between business and creative modules.

Module Groupings:

Marketing Foundations: This module grouping is structured around both strategic and operational perspectives of Fashion Marketing in order to give students a profound and innovative comprehension of their discipline.

  • Strategic Marketing:
  • Media and Advertising
  • PR and Brand Communication
  • Retail Management
  • Buying and Merchandising
  • Visual Merchandising

Fashion Business: this second installment will allow students to further develop their business and entrepreneurial skills.

  • Finance and Budget
  • E-Fashion
  • Global Social Economics and Emerging Markets
  • Market Research

Fashion Environment: the modules composing this second installment focus on the construction of garments.

  • Textile Technology
  • Garment Production and Quality
  • Technical Files

Supporting Studies: In the second year this module grouping represents a platform towards developing further students’ professional and creative skills in order to make them market ready for their third year internship.

  • Preparation to Internship
  • Personal & Professional Development
  • Creative Writing 1 and 2

Digital Fashion: students will implement the basics learnt during their first year module grouping in order to apply their skills to the creation of marketing collaterals.

  • Graphic Skills 2

Under the framework of Higher Education the third year corresponds to a HE Level 6. In the final process of their learning experience students will mobilize all the transferrable skills previously acquired in order to overcome challenges posed by the development of their own personal project. Students electing the Fashion Marketing specialization will be required to produce a comprehensive marketing plan with a focus on branding and communication strategies.

In conjunction, students will have to complete a period of internship so as to apply their theoretical knowledge in a practical context.

Student Workload over the 3 years:

Total Workload 3893 Hours
2257 Hours of Face to Face Lectures
1456 Hours of Self Study
180 Hours of Industry Networking