IFA Paris › The School › Blog ›

IFA Paris Istanbul Webinars: Insights from Fashion Experts

Online Conferences to Decode Fashion Trends and Challenges

IFA Paris Istanbul offers exclusive online workshops for its students, covering diverse topics while facilitating exchanges with industry experts. Since January, several webinars were organised, offering valuable perspectives on fashion marketing, color psychology, and digital fashion. Here’s a look back at these key events:
 

Decoding Fashion Marketing with Melis Erdoğan

In January, the webinar “Fashion Forward: Decoding the Marketing Code,” led by Melis Erdoğan, a lecturer at IFA Paris Istanbul, took participants deep into brand strategy. As an entrepreneur and business expert, Melis shared essential keys to effective brand positioning, consumer behavior analysis, and marketing techniques tailored to the fashion industry.

Her insights were enriched by her experience as the founder of a luxury handbag brand and her consulting work at OK Sourcing, where she helps brands develop successful strategies. Participants gained a deeper understanding of how to create a strong brand identity and adapt to market shifts while ensuring sustainable growth.
 

The Impact of Color in Men’s Fashion with Mert Çelebi

Why is denim so often blue? How do colors shape a brand’s perception? In February, fashion designer and consultant Mert Çelebi explored these questions in a webinar dedicated to the psychology of colors in men’s fashion. By analyzing color trends, their impact on consumer behavior, and their role in brand identity, Mert provided key insights into the importance of color choices in design and branding.

One of the standout discussions focused on denim blue, a shade associated with reliability and comfort, explaining its dominance in the industry. Mert also explored current color trends, highlighting the balance between minimalism and bold hues in contemporary design. This session helped participants understand how color influences not only aesthetics but also brand perception and success.
 

Exploring the Future of 3D Fashion with Ayşegül Atik

In March, Ayşegül Atik took participants on a journey into digital fashion with the webinar “Digital Fashion: Exploring the Future of 3D Fashion.” A visual communication designer and digital fashion specialist, she demonstrated how 3D modeling is revolutionizing garment creation.

From the use of Browzwear, a platform specializing in 3D digital solutions for the fashion industry, to the impact of digital tools on sustainable production, and the role of graphic design in presenting collections, this session provided a deep dive into the industry’s shifting dynamics. The webinar also explored the rise of virtual fittings, digital clothing in gaming and the metaverse, and how new technologies drive sustainability and customization in fashion. Through live demonstrations, participants discovered how these tools empower designers to experiment freely and rethink the entire design process.
 

Join Our Upcoming Webinars and Expand Your Expertise

These webinars highlight IFA Paris Istanbul’s commitment to providing an education aligned with industry evolution. Throughout the year, we host expert-led conferences to broaden our students’ perspectives and prepare them for the fashion careers of tomorrow.

Don’t miss our upcoming events and join a school that places innovation and expertise at the core of its teaching!