IFA Paris › The School › Blog ›

Sustainable Fashion Marathon: Fashion, Sports and Sustainability

As part of the Paris 2024 Olympic Games, IFA Paris proudly announces the Sustainable Fashion Marathon, labelled a Cultural Olympiad by the 2024 Games. Scheduled for the weekend of 8 and 9 June, this event will take place in a prestigious setting, the Mona Bismarck private mansion, located at 34 Avenue de New-York in the 16th arrondissement, offering a breathtaking view of the Eiffel Tower.

The Sustainable Fashion Marathon is much more than just a fashion gathering; it represents a celebration of the convergence between fashion, sports, and sustainability. By focusing on fundamental values ​​such as circularity and inclusion, IFA Paris aims to raise awareness and inspire both fashion enthusiasts and future designers to adopt an environmentally friendly lifestyle.

The weekend promises to be rich in captivating activities, offering participants total immersion into the world of sustainable fashion. Here's an overview of the program:

Saturday, June 8th

From 11:00 am to 12:00 pm: don't miss our Roundtable #1 on the theme: "Fashion & Sport: The Streetwear Trend". On this occasion, discover how fashion and sports intersect in streetwear, blending style and functionality to create looks that are both sporty and elegant.

From 11:00 am to 3:00 pm: Come see us with your sneakers; we are organizing a free workshop for renovation and customization of sneakers!

From 2:00 pm to 3:00 pm: it will be time to gather for our second roundtable on "Technology and Ecology, the Future". You'll see how to explore the technological and ecological innovations shaping the future of the fashion industry and how these advancements can contribute to a more sustainable future.

And of course, we have many activities reserved for you from 9:00 am to 7:00 pm, such as:

- The start of the sustainable fashion marathon: 10 groups will put their passion and skills into creating sustainable looks.

- The exhibition of the 6 sets from the Ethical Fashion Triathlon created by IFA Paris students.

- A real Job Offer Wall organized by Fashion Jobs highlighting positions in the fashion sector, the ideal place to access jobs or internships in the fashion sector.

Sunday, June 9th

From 11:00 am to 12:00 pm: we look forward to seeing you for our third Roundtable: "Career Focus". You'll delve into the backstage of the fashion industry and explore the various professions that make it up, from designers to marketing specialists to sustainability experts.

At 5:00 pm, we invite you to our runway show featuring looks created during the Sustainable Fashion Marathon, a moment that promises some beautiful surprises!

From 5:30 pm to 7:00 pm: it will be time to toast with a drink and enjoy a DJ set.

The Sustainable Fashion Marathon thus offers a unique platform to discover emerging trends in reducing impact while encouraging innovation and creativity in an environmentally respectful spirit.

For those who aspire to be part of this exclusive event and reserve their spot, it is possible to register via this link: Sustainable Fashion Marathon. We invite you to join us in celebrating a more conscious and responsible fashion in an inspiring atmosphere in the heart of Paris.