This semester at IFA Paris we commence our foray into digital fashion with our first year Bachelor Fashion Design & Technology students. Using TG3D Studio’s Scanatic™ DC Suite, one of our fashion technology innovation lab partners, the design students will be learning how to design in virtual using this powerful 3D fashion design tool.

Digital fashion is not new, as video games and virtual worlds demonstrate that players like to get stylish as they take on enemies. Hence an ongoing collaboration between Louis Vuitton and Esports. However, digital fashion is now stepping out of these realms. At IFA Paris we believe that it is important that students learn all facets of design and how it may affect their future job roles. TG3D Studio’s software is specifically created for fashion designers, therefore there is also the ability to control features such as the properties of fabric, the pattern and the overall fit. To finish, designers can also get their avatars walking down the virtual catwalk.

In the last couple of years, we have seen the rise of digital clothing and it is expected that the uptake will only increase. Virtual Instagram models like Shudu Gram are showcasing the possibilities of 3D fashion and brands like Carling are now either releasing full digital only collections or using 3D fashion as marketing campaigns. Then there was The Fabricant’s digital couture dress that sold for $9500USD at an auction last year. Considering that the main cost of the creation is only the designer’s time (and of course the initial software cost), digital fashion could also prove to be a lucrative business proposition. So, it seems like future fashion designers and their star collections could be completely digital. We can’t wait to see the 3D collections that our students create.

To see TG3D Studio’s range of solutions in action, you can visit Foundry Powered by IFA Paris by booking a spot on one of our weekly lab tours.