The Who's Next trade show is a rare event to be held during this period, and for the past 25 years it has become a must-attend event for all fashion professionals who want to savor the next trends. Established brands or emerging labels reveal to buyers, influencers, journalists, shopping desks or stylists what the future trendy looks and major upheavals in the industry will be in advance.
Traditionally, in January and September, nearly 45,000 people gather at Porte de Versailles in Paris to discover some 1,500 fashion professionals. All sectors are represented, from urban ready-to-wear to eponymous brands, from green fashion to fashion tech. If no major trend is left out of this fashion temple, the 2020 autumn edition is likely to make our wardrobes shake up!
Who's Next October 2020
Postponed by one month due to the health crisis, this year's Who's Next trade show has a new look, moving to the Jardin des Tuileries. During Paris Fashion Week, it cohabited with another show, Première Classe (dedicated to accessories), in order to attract a maximum number of visitors in a more centralized area.
For the past 2 years, a center has been exclusively dedicated to ethical fashion, where brands, designers, collectives and associations meet. "IMPACT" is the new meeting place for committed fashion, where each exhibitor acts in favor of a more sustainable, more responsible fashion. Through debates, conferences and workshops, the speakers enlighten professionals on the evolution of the market and try to persuade them of the benefits of a conversion to a more virtuous fashion.
The other event of the show, "Traffic", devotes all its efforts to offering innovative solutions to fashion brands and retailers. Workshops, presentations or masterclasses meet the expectations of the industry in terms of new marketing strategies, international development, innovative retail solutions or affordable approaches to fashion tech.
Who's Next exhibition, creativity booster
At the dawn of an ecological awakening in fashion, Who's Next does not only present pop-up stores and showrooms of established brands. A great springboard for young designers, the show is a platform for understanding all the trends and anticipating the issues of a constantly changing industry. A place for meetings, exchanges and reflection, the event is also a valuable laboratory for innovation and creation, particularly appreciated by visitors. Experts, constantly on the lookout, share their vision of fashion over 4 days, along with recommendations to best adapt to these changes.
A barometer of the fashion industry, the Who's Next visionary approach makes it the leading fashion trade show in Europe. Based on an offer of brands and topical content, designers discover potential sources of inspiration and become immersed in the face of tomorrow's fashion...and when you know the rhythm of the trends, you might as well make the most of this lead by not missing any of the show's editions!