Roundrack, hailing all the way from Israel, is on a mission to make fashion circular and sustainable. They intend to do this by offering fashion brands to utilise their ‘circular fashion concierge’ services in their everyday tasks. Their first goal is to offer a sustainability production measuring tool which allows fashion brands to determine exactly how sustainable a particular product is in terms of carbon footprint, durability and recyclability.

“Winning the IBM Future Innovation Award is monumental for us, both in terms of validation of our offering, and motivation to continue and pursue sustainable solutions for the fashion industry. We look forward to further developing our product under their guidance as well as through the Startup Program at Foundry.” - Arie Katz, RoundRack founder.Roundrack logo

Roundrack is led by startup veterans Arie Katz, Alex Kogan, and textile expert Alessia Gotti. The trio came up with their latest solution having spoken to a variety of textile suppliers and fashion brands to really understand where the gaps are right now in their businesses to implement more sustainable practices.

“Our IBM team thinks Roundrack is very promising with its business model of increasing the life cycle of clothes and therefore making the fashion industry more sustainable. Many fashion companies could benefit from such a solution. The tool makes it simple for the brand to integrate sustainability practices.” - Arnaud Pelletier, IBM Studios Paris Director.

The Roundrack team are hoping to uncover more hidden secrets about the industry by working with the Foundry team and are aiming to launch their full MVP by the end of the 6-month incubation period. Keep checking our social media accounts for the team’s progress. Foundry Powered by IFA Paris and IBM are working together to pioneer fashion tech globally by supporting the next generation of innovators and disruptors. The next IBM Future Innovation Award will be accepting applications from November 2020.

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