The 15th season of Mercedes-Benz Fashion Week Istanbul (MBFWI) which entirely took place on digital platforms between October 12-16, with the endorsement of the Türkiye Promotion Group has ended. MBFWI, where everyone has the privilege to watch the fashion shows on www.mbfwistanbul.com, as if sitting in the front row, reached approximately 26 million impressions worldwide.
The first all-digital MBFWI featured 30 runway shows, and each followed by live talks hosted by Turkish Fashion Industry’s leading names. Live fashion talks with international influencers including Olivia Palermo (IG: 6.4M followers), Leonie Hanne (IG: 2.7M followers), Veronica Ferraro (IG: 1.1M followers), Tamara Kalinic (IG: 902K followers) and Amy Julliette Lefévre (IG: 246K followers) kept the fashion fans worldwide locked to their screens throughout the five-day event.
Within the scope of MBFWI, in addition to the Spring/Summer 2021 collections of the designers, the Autumn/Winter 2020-21 seasons were also included. A season-free platform was provided, bringing together in-season collections with the end consumer and next season designs with fashion professionals.
Live Fashion Talks
In addition to the runway shows, which were shot at Galataport Istanbul and Tophane-i Amire Culture and Art Center in August, creative content such as retrospective videos of the designers and backstage stories met with the audience throughout the week. Following the runway shows, a look into new collections, the digitalization in fashion and more were discussed in the live broadcasts held with the designer and their guests at the studio in Fişekhane.
MBFWI in Numbers
Mercedes-Benz Fashion Week Istanbul’s supplier sponsor L’Oréal Professionnel made the hair styling for 23 runway shows with over 150 hair dressers using L’Oréal Professionnel products. M.A.C Cosmetics, an official supplier of Mercedes-Benz Fashion Week Istanbul, undertook the makeup in 23 runway shows with 13 makeup artists.
Mercedes-Benz Fashion Week Istanbul is made possible in collaboration with the title sponsor Mercedes-Benz, and the support of venue sponsors Galataport Istanbul, Fişekhane and supplier sponsors Brand Who, L’Oréal Professionnel, and M.A.C Cosmetics.