During this time of globalization, overconsumption, the abuse of fast fashion, IFA Paris likes to emphasize the importance of transmitting the know-hows of craftsmanship. In the dressmaking industry, the heritage coming from the exceptional fashion and is articulated around men and women who are passionate about their jobs. Paris remains at the top position for so many years in the luxury industry, it is mainly thanks to the quality and the diversity of the French craftsmanship. The job of a tailor illustrates perfectly the excellence of Haute Couture “à la française”, and although it has lapsed for a while, it is now playing in the big league, between respect of the codes of the past and experimentations of contemporary innovations.
For almost a century, the ready-to-wear industry revolutionized our relation to garments. Menswear, less statutory and more fun, also yielded to the great rhythm of trends to tend to an assumed casualness, the new dress code in the companies. Goodbye clean shaving, three-piece suit, tie: hello to cool attitude startup style. However suits are not outdated, on the contrary it stepped up!
To request the services of a tailor remains reserved to an elite part of the population and therefore, is a marginal approach. The metaphorical French expression “tailler un costume sur mesure” (cutting a tailor made suit, meaning bad mouthing someone, giving someone a bad reputation), never better illustrated the core of the tailor’s job who uses all his savoir-faire to make unique pieces, as an answer to a custom demand. The choice is made on noble materials, perfectly adjusted cuts, impeccable finishes that make the reputation of the “made in France” label. Synonym of sustainability, answering the expectations of the Millennials, brands take advantage of this high-end positioning to give a singular offer to its’ customers who are looking for quality garments and to satisfy identity or cultural problematics. To be recognized as a French craftsman is the best business card to have, in France and abroad…
While Pierre Cardin claims that “the suit carries an extraordinary message”, ours would be more to emphasize on the importance of valuing these jobs that require a high technicity and to try to generate vocations among IFA Paris students in order to keep this inestimable heritage.