Wearables are finally becoming smoothly integrated into our lives. For a while, it was fun to have a fitness tracker whose sporty appearance didn’t actually go with any of our outfits but did scream “Latest Tech!” Now we are more than used to the idea; after all, Fitbits have been around for more than a decade. Like the rise and fall of Logomania in the 1990s, it’s far cooler to be stealth about our tech right now.
Not that wearable tech needs to be just about fitness tracking. Yes, there are shirts with built-in sensors from Hexoskin which track heart rate, breathing and sleep activity but there are also socks which can tell the temperature of your feet (a reliable indicator of diabetes risk) from Siren Care and a bikini which senses UV from Spinali Design to tell you when to get out of the sun. Google Jacquard is a little tag that attaches to a jacket and works as an extension of your phone, giving you haptic and light feedback for notifications. The clothes which host the tech have all been designed to look like nothing out of the ordinary.
At IFA Paris we know that chic and useful wearables are the future. So, our students worked with French skiwear brand Fusalp and Neue Labs’ technology to create a capsule collection of clothing with digital natives in mind. Our 2nd year Bachelor Fashion Design & Technology and Bachelor Fashion Marketing students have workshopped with both brands over several months to experience a real world, up to the minute design brief – and the results were very impressive!
To learn more about the programs engaged with this project, follow these links Bachelor Fashion Design & Technology and Bachelor Fashion Marketing