As IFA Paris, our priority has always been to open and even create the ways for our students to the most leading brands.

Boreal is a brandlifting house, customizing strategies for brands and letting them adopt a better brand image through PR, product seeding, launching events, project development, and social media & content management. This week, we have visited there in their showroom with our MBA students. We are always aware that learning outside of the school is a an equally beneficial method for our students. One of the most prominent agents of Turkey, we met with Boreal Brandlifting’s founder Serhat Şengül to discuss the fashion industry and PR environment.

Interview with the Brand Director

IFA Paris continues to provide every single opportunity for its students to widen their horizons and illuminate their ways. It is inspiring for them to be with the people who are from the real fashion sector and to be working around the materials they have. We do not only provide fashion education, but we also educate members of the society who are aware of the world and how the world works, who can develop and produce their own thoughts, who contribute and also, who can change the future.

Becoming a bigger brand is a long and painstaking process, it requires strategy, effort, patience, hard work and network. IFA Paris gives an opportunity to evaluate all these requirements and brainstorm the ideas while answering the questions on minds.

Follow IFA Paris Istanbul Campus on Instagram @ifaparis_istanbul for more insider moments from this great experience and stay tuned for more events to come!