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Black Friday: When will the Green Revolution take place in the Fashion Industry?

Fashion Sustainability

Black Friday: When will the Green Revolution take place in the Fashion Industry?

By December, 2019April 20th, 2022No Comments

The controversy around Black Friday ran riot this year. More and more voices rise to criticize this commercial operation. A symbol of frantic overconsumption for some, it would cause a disastrous wastage and ecological impact.

Admittedly, the textile industry, major consumer of water and toxic chemical products is one of the most polluting in the world. The Black Friday phenomenon embodies the fast fashion: a quick dressmaking, with a low cost, mediocre quality and produced in often poor conditions in emerging countries.

However, can the fashion purchases be compatible with sustainable development? How to better produce and better consume in the textile and fashion industry thanks to a new economic model which would respect the environment and be more ethical?

Some designers and some brands opted for innovations that help make the textile industry more virtuous: productions techniques that don’t require too much water and CO2, dressmaking with organic cotton and eco-nylon, tougher garments that are made to last, upcycling or art of making new garments with used fabrics.

Many labels also came to life such as Oeko-tex, Fair Wear Foundation, PETA, etc. It’s a guarantee for the consumer that a garment has been made in the respect of the environment and the social rights of the textile workers.

The fashion school students are more and more aware of this topic. Thus, IFA Paris offers among its different courses a Bachelor Fashion Sustainability