Flash back a few months ago... it was hot, holidays were beginning to emerge for some, but our students were then very busy and ready to take up a major challenge: a collaborative project proposed at school by the brand Louis Antoinette.
The DIY specialist (who markets fashion in the form of self-made clothing kits), wanted, in his creative line, to infuse a new impetus by completing his range with a capsule collection, designed by IFA Paris students in MBA Global Fashion Media and Master of Arts in Contemporary Fashion Design. A project that has since been materialized and whose photo shooting seems very promising!
The workstream based on a double approach has made it possible to develop a collection that has been sold on the Louis Antoinette website since September 18th, and to adapt an editorial strategy specific to social media. A practical simulation of all the skills acquired by our students in compliance with the constraints imposed by the reality of the market....
Three successful projects, submitted to the vote of the "Louis Antoinette" community, stood out. Three projects blending international influences, eclectic themes and universal moodboards. Each of them was able to respect the brand's visual identity, propose a coherent product strategy in line with the target clientele of "Louis Antoinette", and showcase digital communication for the community's 17,000 fans.
It was finally the "Siberia" proposal that won over "Attraversiamo" and "It's a wrap". An invitation to discover this vast region of Russia where women are reputed to be the most beautiful in the world... a symbol to sublimate the "Louis Antoinette" Woman!
The capsule collection of two robes was therefore launched, inspired by mineral colours, graphic and structured cuts all in femininity, sleeves borrowed from traditional Caucasian clothing, all against a backdrop of vintage accents.
The photoshoot of the "Ural Dress" and "OMSK Dress" has already taken place and the feedback seems very positive on social media! We are eagerly awaiting their commercialization to see if these "Made by IFA" models will meet their audience and the success they deserve! To be continued....