On June 11th, the "I Feel Blue" event by Dior took place at the West Bund Art & Design in Shanghai. The event exhibition focused around the ready-to-wear autumn-winter 2017-2018 collection by Dior’s designer Maria Grazia Chiuri.
After watching video work projected on the building’s facade, IFA Paris’ Bachelor in Fashion Design & Technology students and other guests including Chinese celebrities and brand ambassadors, were invited to take part in an immersive journey into the world of Maison Dior with blue as a common thread, the beloved color of Christian Dior. Students had the chance to discover twelve outfits designed by Mr. Christian Dior himself. Guests were then taken to a specially dedicated room which contained an installation by the artist Liu Jianhua based around the Lady Dior bag.
Maria Grazia Chiuri’s collection was then unveiled as a hologram projection in which the models appeared in a setting inspired by the collection prints.
IFA Paris’ Bachelor in Fashion Design & Technology students were delighted to be able to be immersed in Dior’s universe and to have the opportunity to take part in such a fantastic event.