On March 28th, some of IFA Paris’ MBA students in Shanghai were invited to visit the Twin Villas of Richemont Group, which consists of the Alfred Dunhill Home and Vacheron Constantin House. The perfectly restored 1920’s neoclassical villa from the former French Concession acts as a perfect oasis of style and sophistication offering a wide array of attire and services.
Mr. Mark Liu, Training and Development Manager at Alfred Dunhill led the tour and gave a presentation to our students in MBA Fashion Business and MBA Luxury Brand Management on the history and company structure of the brand.
For 120 years, Alfred Dunhill has been synonymous with an elegant and discerning British aesthetic. Always with integrity and charisma, it defines luxury: perfect for purpose but uncompromising in its commitment to use only the finest materials and work with the finest artisans across the world to create its menswear, leather goods, accessories and gifts.
For more information on the postgraduate programs involved in this visit, see: IFA Paris Posgtraduate Courses.