Philippe Paubert, Creative Director of Ungaro Menswear came to the IFA Paris Campus to talk about the Ungaro Men’s new collection. He also explained what his role in the company was and took the time to answer any questions the students of the Bachelor in Fashion Design programme had for him.
During this campus talk, Mr. Paubert emphasized the importance of having a strong brand history in order to respect the brand’s identity when creating new designs.
For example, throughout Ungaro’s history, polka dots, daisies and black and white patchworks have always been a part of its identity and contributed in creating Ungaro’s unique presence.
Mr. Paubert also stressed the need for consistency in messages conveyed throughout various fashion seasons. For Ungaro, its ideal man is casual, elegant, always relaxed and laid back; he is masculine and likes women and cars. To convey this sentiment, Ungaro’s garments are made with soft fabric and soft construction to enhance comfort and insist on freedom of movement. “As Emanuel Ungaro , the founder of Ungaro, has said, ‘I want a liquid man’”, says Mr Paubert. “In other words, a man shouldn’t be a victim of his garment.”
Mr. Paubert believes Fashion is entering an interesting era concerning menswear. While womenswear is fast-paced and constantly evolving, menswear is more technical and focused on structure. However, it is now starting to develop at a greater pace with designers now playing with new structures and fabrics.
IFA Paris would like to thank Philippe Paubert for his fascinating talk where the students were able to learn a lot and ask him plenty of questions.