UGFM students went to visit few days ago Xinlelu.com, a multi-brand retailer established in 2009 and based in Shanghai, in the trendy district of Jingan, in order to help them to learn how a youngster create her/his own brand and develop the marketing of a brand conceived by several individual fashion designers.
On that day, one of the founder, Yilei Wu, who graduated from a London fashion school, accompanied the students and showed the apparels, jewelry, bags, shoes from those different young designers. Xinlelu.com aims to grow by working with various independent designers from overseas as well as locals.
« All to know from the retail support to the branding consulting, from the media relationship to the customer maintenance »
The brand isn’t just a pure retailer, but more a platform promoting young designers labels. Yilei Wu gave the students a detail introduction about the brand history and some tips of fashion marketing : how Xinlelu.com work closely with designers and all to know from the retail support to branding consulting, from the media relationship to the customer maintenance… All the way through the growing path. Yilei Wu shared many precious experiences with IFA students, who learned a lot about this successful story.