The project « Thirst », supported by Unesco (United Nations Educational, Scientific and Cultural Organization) promoting awareness about the global water crisis and concern for a better sustainable development, was presented at the campus of IFA Paris in Shanghai a few days ago, where a module about Sustainability and Ethical Luxury was taught. This module was launched with several objectives: highlight the scarceness of an earthy resource: water. But also to be more familiarized with the idea of sustainability related to the global fashion and luxury sphere, to address sustainable dilemmas and to learn how to apply sustainable tools for decision making.

The Shanghai Operations Manager of Thirst, Jelena Milenkovic, gave an interesting and passionate speech and exchanged ideas with students, detailing the problems and impact of the global water crisis. She also described sustainable solutions to save water resources in the field of fashion design, by wasting less, polluting less, reusing more, managing effectively and becoming more efficient in all uses of water.

Thirst is a non-governmental organization that devotes itself to enhance the water resource protection on a worldwide scale. Its' basic responsibility is to educate young generations and to help students understand the sustainable development and practicing a better environment protection, especially amid the fashion industry.

The partners of this organization include the Spanish fashion retail group Inditex (owner of the brands Zara, Bershka, Pull and Bear or Massimo Dutti). Throughout its' MBA, IFA Paris intends to emphasize the objective of graduating conscious talents for the fashion and luxury industries.

Link to THIRST Company website:

Students of the following IFA Paris courses attended this presentation: Bachlor Fashion Design & Technology, Bachelor Fashion Marketing, MBA Luxury Brand Management