IFA Paris Istanbul Luxury Brand Management MBA students visited ARMAGGAN Nuruosmaniye anchor store in Istanbul. Our students had previously visited the brand’s design workshops and production facilities and this time they were able to witness the retail operations of the local luxury brand and how the meticulously produced fine objects fine their place and meet the customers.
Being perhaps the only Turkish luxury goods brand, ARMAGGAN offers a variety of products; exquisite textiles and home décor, objects d’art by ARMAGGAN’s master artisans; jewellery inspired by Ottoman and Seljuk designs reinterpreted by company designers, gifts and many more. In addition to the luxury goods, the brand also has an Art & Design Gallery and NAR Gourmet cuisine in the store which serves Anatolia’s purest dishes again with a modern twist, to enhance luxury experience.
This was one of the many luxury industry visits our students will perform throughout their Luxury Brand Management MBA program.