Duty Free Stores Ataturk International Airport visit.
IFA Paris Luxury Brand Management MBA students visited Ataturk International Airport Duty Free stores in Istanbul as a part of the Cosmetics & Perfume program.
The module aims at giving the students a thorough understanding and knowledge about the key players of the industry, best practices and latest trends of the sector. During this field trip our students had the chance to visit top duty free stores where luxury cosmetics and perfume brands are sold and understand how each booth or store is designed and decorated to reflect brand identity.
They were also exposed to how brands communicate their marketing strategies to consumers and how they welcome customers in these high strategic shops, generating a very large share of the country sales and profits.
You too could soon be part of this exciting experience!