Several IFA Paris students of the MBA Fashion Business and Luxury Brand Management have been invited few days ago to visit a Dior Exhibition at IFC Mall (Pudong, Shanghai). The discovery consisted of windows exhibition and Dior store visit. 

« The Little Dior Theatre » exhibition took the IFA Paris students back to an event that struck Parisian hearts and minds in postwar period through its exceptional haute couture design. 

It was a rich experience to discover the meticulous craftsmanship of the house of Dior Haute Couture ateliers, whose talent is expressed in miniature clothes, sewn to resemble the originals down to the very last detail.

Nowadays, the Dior spirit sustains in pursuing women’s elegance and femininity, which thrives in every detail of its product. Service Manager Erin Xu led students to contemplate Dior women’s fashion and accessories on two floors. The new season Dior women handbags and dresses were the most eye-catching to the Luxury MBA students. 

« IFA Paris MBA students expressed their enchantment with this visit and discovery of Dior

haute couture history and modern fashion business »

Their questions and answers session with Dior employees were mainly focused on the Chinese high-end consumer groups and their purchasing preferences, which has conveyed a broader picture of the luxury business in the Chinese market.

Today, Dior haute couture upholds its tradition of excellence and exceptional savoir-faire. The Dior spirit sustains in pursuing women’s elegance and femininity, which thrives in every detail of its product.

IFA Paris MBA students expressed their enchantment with this visit and discovery of Dior haute couture history and modern fashion business.