At first, it is very difficult to understand what do the art of Traditional Chinese Art Painting and IFA PARIS Business Courses have in common. However, upon closer observation, one can figure out how the creativity and the discipline, necessary to produce beautiful ink paintings, can be used as a framework for undergraduate and postgraduate studies.

Ms Yuxin Bei, famous artist, creative fashion designer and regular lecturer at IFA PARIS, transported students through a journey of discovery using Chinese traditional painting workshop.

It was a first for the Undergraduate and Postgraduate students who learnt how to us the calligraphy pen in order to understand the elegance and intrinsic artistic value of Chinese ink paintings. Such special experiences are organized in order to help IFA PARIS students transcend the expected business stereotypes, and channel their own creativity.