IFA Paris fashion marketing students enjoyed a special Visual Merchandising class at Louis Vuitton Shanghai flagship shop.

LV Senior Visual Merchandising manager, Mr. Giuseppe UNIVOCHI, thoroughly explained the visual merchandiser job to our students and gave us a tour of the 4th floor at the LV mansion.

He showed how to display the different kinds of goods according to customers’ shopping habit and how LV was promoting upcoming items at their best.  

The students were thrilled to be introduced to Visual Merchandising through such an interactive experience.  Mr. Giuseppe UNIVOCHI found the IFA students energetic and full of future in the fashion industry.  

This field trip was part of the interactive and experiential Fashion Marketing Undergraduate Course taught at IFA Paris.