On Monday, November 17th 2014 a presentation at École Lesage was given to the MBA Luxury brand management and MBA Fashion business classes (Shanghai - Florence - Paris) from 9:00 a.m. to 10:45 a.m. on the following subject: Fashion & Craftsmanship, 2 inseparable stories.

Afterwards, the students were taken on a tour of the renowned Atelier Lesage, where they could watch the embroiderers working on the future haute couture collections, they also visited the rooms where all the beads and fabrics needed to make the clothes are stored. The visit ended in the archives room, inside which they had the opportunity to see and touch samples of embroidered fabrics used for the Chanel 2000 to 2002 collections.

Alexandra-Anita Damian, a student of the MBA Luxury brand management, for whom it was the first time visiting the place, remarked how impressive the experience was: “You never think how much work is put into each garments, when you look at the final stage of creation” she said.