Thursday, May 2nd, 2012 – IFA Paris is proud to announce its cooperation with India’s educational institute, LLMI (Lifestyle& Luxury Management Institute). Starting this fall, the Chandigarh-based school will offer an MBA in Luxury Brand Managementexclusive to Indian nationals. Deemed as the ‘City Beautiful,’ Chandigarh boasts unparalleled beauty and competitive quality of life, ranked number one in the country according to the Human Development Index, and wealthiest town in the nation.
The collaboration will provide Indian students with the opportunity to study in English for 12 academic weeks at LLMI, between studying at IFA Paris’ respective schools in Paris and Shanghai.Prospective students will cover an in-depth survey of luxury brand management, including consumer psychology, emerging markets in luxury and its future, strategic marketing of luxury brands, luxury merchandising, luxury brand management, international negotiation strategy, luxury retail management, luxury distribution, intellectual property issues, and accounting and financial management.
IFA Paris sees enormous potential in India today, as they sawin China in 2002, when they launched the location of their secondschool in Shanghai. “We want to be ahead of the global market, to ensure that our students are situated in the right place to pursue future careers in fashion and luxury,” explains Dominique Simard, Admission Director at IFA Paris, he adds “Soon there will be a huge demand for professionals to work for European fashion and luxury brands operating in India.”
In 2010, India saw a 20% rise in it’s luxury market, beginning to compete with China as one of fashion’s fastest growing global markets, according to Forbes.Last year, Paris’ luxury retailer,Hermès launched a flagship store in Mumbai, pioneering a niche market for India’s elite consumers. Mere months after opening, the Parisian brand expanded their presence with an exclusive collection of Saris geared towards the country’s upper echelon, and the successful influx of sales solidified the India’s current position as a hotspot for high-fashion retailers.
India’s luxury industry continues to thrive: the nation anticipates a rise of nearly $10bnover six years, expected to weigh in at an impressive $14.7bn by 2015, from $4.76bn (2009), as reported by theFinancial Timeslast January.
LLMI’s future MBA students will learn from IFA Paris’ international faculty in Paris and Shanghai, among an international group of peers. The program’s first intake, due in October 2012, will lead the exceptional launch of this collaborative, with the option to study in all three cities.
For more information and how to apply, please visit: www.llmi.in