DS Automobiles organizes a panel of discussion on technology and luxury in which IFA Paris will have an active role.

On Thursday May 17th at 6:45 pm, IFA Paris will participate in a panel discussion on the following topic: How Tech and Science disrupt the World of Luxury, with parallels between France and China being made.

This roundtable will be held at the Headquarters of DS Automobiles at DS World, rue Francois 1er in Paris. Among the attending panelists, Yves Bonnefont, CEO the Marketing and Communication Director of DS Automobiles, the CEO of Fabre, Diana Derval who teaches Innovation Marketing, Sensorial Marketing and Neuromarketing at IFA Paris as well as Karine Vergniol, host of the show called Goût du Luxe on BFM Business.

The discussion will be moderated by Jean-Baptiste Andreani, Managing Director of IFA Paris.

The report of the roundtable will be available on our website soon after the event. IFA Paris’ students and alumni are more than welcome to attend this exciting event in Paris.