Desmond Ang (Malaysia), Erica Felita (Indonesia) and Zhang Wei Jie (China) are the three students of IFA Paris’ Bachelor in Fashion Design & Technology program who have won the contest launched in April 2017 by the denim brand Bonobo Jeans and IFA Paris on the theme of “up-cycling”. Up-cycling refers to the treatment of used materials such as vintage textiles in order to give new life to worn jeans or t-shirts to be thrown away.
Last spring, the merchandising team of Bonobo Jeans told the three students that their clothing selected by the brand would be presented in its’ stores in Shanghai. Now it has been done! “Bonobo has indeed transformed the sketches of our students into clothes and not only placed them in the shelves but also gave them prominent displays!” explains Adile Cretallaz, Director of the IFA Paris Career and Alumni Center (CAC).
Bonobo even created a special logo “Bonobo x IFA Paris” and special labels showing a nice portrait of each of the three IFA students on their respective garments, surmounted by the caption title “Upcycling Collection” and the subtitle “Young Designer Limited Collection”. Bonobo also issued a press release in Chinese on WeChat with several photos of the garments and the students. Congratulations to our three winning students and to everyone involved at IFA Paris as well as Bonobo Jeans!