The tension between fashion and technology has been bubbling away for the past decade, with both industries trying to decode the other’s language.
It is only now that this is being taken more seriously in the fashion world where brands are starting to notice the importance of technological solutions to traditional fashion conventions.
This white paper outlines the initiatives being done so far in the startup realm as well as the academic and corporate worlds that are now being adopted by the fashion industry, specifically in France.
Created by Foundry Powered by IFA Paris with a special contribution by IBM.
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