Bachelor Visual Merchandising


IFA Paris Bachelor certified by FEDE

  • DURATION: 3 year program in English
  • CAMPUSES: Paris/Florence/Paris
  • NEXT INTAKES: September 2022, January 2023
  • TUITION FEE/YEAR: €9,400


Admission requirements:

  • 16 years old minimum
  • High school graduate or equivalence
  • IELTS 5.5 or TOEFL IBT 65 (or equivalence) or proof of study in English, for non-native English speakers
    COVID-19 and Lockdown: We are aware that it is extremely difficult to obtain a language certificate with the current situation. IELTS has launched an online system to evaluate your English proficiency, IELTS Indicator. We accept this certificate and you can find more information on obtaining this certificate here.
  • Strong motivation in Fashion
  • Interview (on campus or Skype)

Documents to provide (in English or translated by a certified translator):

  • Fill in the online application form
  • Latest high school transcript
  • Copy of High school diploma or its equivalence
  • Motivation letter
  • Resume/CV
  • Passport photo
  • Copy of passport


Yearly tuition fee: €9,400
Administrative fee: €200

Payment Terms:

Full payment must be made before the course start.
Early bird discount (10%) for tuition fee payments, processed at least 7 months in advance of the course start date.

First Year:

Under the framework of Higher Education the first year corresponds to a HE Level 4. Students are following core modules in order to discover the universe of fashion business. They will acquire basic skills in marketing, communication, market research, human resources and accounting in order to lay the pedagogical foundation of their learning curve.

The first year is also common with the Bachelor of Fashion Marketing program.

The module groupings are built in order to provide a logical progression in the acquisition of core competencies in Marketing, Fashion Design as well as CAD softwares.

Second year:

Under the framework of Higher Education the second year corresponds to a HE Level 5. In this stage of their learning experience students are invited to specialize in Visual Merchandising. The focus is put on retail architecture with a perfect blend between business and creative modules.

The second year will be done in Florence in the campus of our academic partner Accademia Italiana. This level has been specifically designed to introduce our students to the principles of interior design as applied to a retail space. The modules offered will cover design principles of architecture before progressing to practical projects related to the creation of shop mock-ups.

Third year:

Under the framework of Higher Education the third year corresponds to a HE Level 6. In the final process of their learning experience students will mobilize all the transferrable skills previously acquired in order to overcome challenges posed by the development of their own personal project. Students electing the Visual Merchandising specialization will be required to produce a Visual Retail Project based on a real life client brief.

The modules composing this level are workshops that are structured in order to provide support to the students in building their integrated project. Concurrently they will also need to complete an internship period so as to apply their theoretical knowledge in a practical context.

The 3rd year will be done in our campus in Paris.

Throughout their learning experience our students will be exposed to the latest industry practices thanks to our Career and Alumni Center (CAC) activities. From guest lectures to field trips and exhibitions, all these extra-curricular activities are organized in order to broaden our students’ perspectives and connect them with the realities of the industry they have chosen to work in.