Bachelor Visual Merchandising


Visual Merchandising Joint Bachelor with Academia Italiana

  • 1 Program, 2 Schools, 3 Campuses:
    Paris, Shanghai & Florence
  • French & Italian Heritage: 1 year Paris, 1 year Florence, 1 year Paris
  • Bridging two continents: 1 year Shanghai, 1 year Florence, 1 year Paris
  • COURSE INTAKE: September 2017
  • TOTAL WORKLOAD: 4,556 hours
  • TUITION FEE: €9,400 in Paris, ¥70,000 in Shanghai
  • LIMITED TO: 25 students per class


Admission requirements:

  • 18 years old minimum
  • High school graduate or equivalence
  • IELTS 5.5 or TOEFL IBT 65 (or equivalence) or proof of study in English, for non-native English speakers
  • Strong motivation in Fashion
  • Interview (on campus or Skype)

Documents to provide:

  • Fill in the online application form
  • Latest high school transcript
  • Copy of High school diploma or its equivalence
  • Motivation letter
  • Resume/CV
  • Passport photo
  • Copy of passport

First Year:

Under the framework of Higher Education the first year corresponds to a HE Level 4. Students are following core modules in order to discover the universe of fashion business. They will acquire basic skills in marketing, communication, market research, human resources and accounting in order to lay the pedagogical foundation of their learning curve.

The first year is also common with the Bachelor of Fashion Marketing and the Bachelor of Fashion Distribution Management Programs.

The module groupings are built in order to provide a logical progression in the acquisition of core competencies in Marketing, Fashion Design as well as CAD softwares.

Students will have the possibility to elect to start their studies in the IFA Paris campus in Shanghai or Paris.

Second year:

Under the framework of Higher Education the second year corresponds to a HE Level 5. In this stage of their learning experience students are invited to specialize in Visual Merchandising. The focus is put on retail architecture with a perfect blend between business and creative modules.

The second year will be done in Florence in the campus of our academic partner Academia Italiana. This level has been specifically designed to introduce our students to the principles of interior design as applied to a retail space. The modules offered will cover design principles of architecture before progressing to practical projects related to the creation of shop mock-ups.

Third year:

Under the framework of Higher Education the third year corresponds to a HE Level 6. In the final process of their learning experience students will mobilize all the transferrable skills previously acquired in order to overcome challenges posed by the development of their own personal project. Students electing the Visual Merchandising specialization will be required to produce a Visual Retail Project based on a real life client brief.

The modules composing this level are workshops that are structured in order to provide support to the students in building their integrated project. Concurrently they will also need to complete an internship period so as to apply their theoretical knowledge in a practical context.

The 3rd year will be done in our campus in Paris.

Throughout their learning experience our students will be exposed to the latest industry practices thanks to our Career and Alumni Center (CAC) activities. From guest lectures to field trips and exhibitions, all these extra-curricular activities are organized in order to broaden our students’ perspectives and connect them with the realities of the industry they have chosen to work in.