The assumption that fashion trends trickle down from the runways to the streets belongs to the past. Taking a walk in New-York, London, Paris or Tokyo allows fashion lovers to see how influential street style has become in nurturing and implementing new trends. However, navigating the urban fashion landscape can be tricky. Not all kinds of graffiti photographed in Soho will necessarily end up on your next luxury handbag. Not any kind of track suits or skater outfits can mesh well with a Fashion House DNA. Therefore, how can we acquire the skill of capturing the zeitgeist of the moment?
Ana Garmendia, Famed Journalist, Author and Street Photographer, has teamed-up with IFA Paris in order to offer a condensed Cool Hunting Program with a special Paris Edition titled “The Parisian Fashion Labyrinth”.
Through her extensive experience as one of the pioneer street style photographers, Ana knows that it requires much more than the right connections and an expensive camera to be able to forecast what styles will be seen gracing the windows of the shops in Avenue Montaigne for the next season! Throughout an intense week of lessons, practical workshops and field-trips, Ana will introduce participants to the French “Je ne sais quoi”, an expression of flair and taste that can only be witnessed in the streets of Paris.
About Ana Garmendia:
Brazilian, based in France and always commuting between Paris and Los Angeles. Journalist and pioneer photographer of "street style" for Brazilian and international media, being the first columnist on the subject through Gazeta do Paraná in the early 2000s.
Several works for the biggest fashion and beauty magazines, collaborating with Vogue Italy, The Telegraph, Vogue Brazil and Elle. Current international correspondent for Marie Claire Brazil.
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