Fashion Business

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  • CAMPUSES: Paris
  • DURATION: 7 weeks / 264 hours
  • FORMAT: Day time / evenings
  • LANGUAGE: English or French
  • INTAKE: March 2018, July 2018
  • TUITION FEE: €4,000
  • LIMITED TO: 12 students per class

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FASHION DESIGN - FOUNDATION COURSE

  • Module 1 : Drawing Figure - 24 hours
    6 units to learn how to draw a woman figure from the basic skills to the creation and personalization of your own figure.
  • Module 2 : Product + Technical Drawing - 24 hours
    6 units to learn the vocabulary of fashion, to recognize and describe a garment, and to learn the basic skills of technical drawing.
  • Module 3 : Color - 12 hours
    3 units to learn all about colors, how to create the right color palette and to develop a collection with a successful color balance.
  • Module 4 : Inspiration and Creativity - 28 hours
    7 units containing a project leading to the process of illustrating an idea and developing a creative vision.

* drawing figure will be taught in standalone course only.

 

FASHION MARKETING

  • Module1 : Fashion Intelligence - 16 hours
    This module provides a panorama of the fashion industry, an understanding of consumer’s behavior and processes of data collection.
  • Module2 : Branding Identity - 20 hours
    Learn how to develop a visual identity and setup a brand’s strategy..
  • Module3 : Collection Development - 20 hours
    Discover the basic principles of sustainable fashion, sourcing and supply chain, product development and cost analysis.
  • Module4 : Integrated Marketing Communication - 24 hours
    This module encompasses a review of the marketing mix elements from a communication perspective, stating that every aspect of your brand and company always sends a message to your costumers (it includes Communication, Distribution Strategies and Digital Communication).

 

VISUAL MERCHANDISING - PRINCIPLES

  • Module1 : Visual Merchandising Principles - 16 hours
    This module provides the basic visual merchandising principles and concepts in order to lay the foundation for the following, more advanced modules.
  • Module2 : Fashion Merchandising - 16 hours
    Identify, understand, evaluate all categories of collections and products offered by different types of fashion retailers, from fast fashion to luxury fashion houses.
  • Module3 : Sensorial Marketing - 16 hours
    Discover the universe of senses and understand how different stimuli can provide the customers with a unique shopping experience within a given retail space.
  • Module 4 : Trend Forecasts - 16 hours
    Construction of trends through practical applications and universes revolving fashion contemporary history, color psychology, silhouettes and design applications.
  • Module 5 : Computer Graphics - 16 hours
    Basic principles of photoshop in order to help creating mood boards and visual representations of retail spaces.
  • Module 6 : Visual Merchandising Workshop - 16 hours
    Final training encompassing all the skills learned during previous components.

Students are asked to create a window display for a specific brand and a specific store in Paris or Shanghai for the next following season.

* Fashion merchandising and trend forecasts will be taught in standalone course only

Each module can be chosen as a standalone program.

Paris

Fashion Business total fee: 4,000 EUR

Fee for each module:

- Foundation of Fashion (88 hours)  - 1,800 EUR

- Fashion Marketing (80 hours) - 1,800 EUR

- Visual Merchandising (96 hours) - 1,800 EUR

  • min. 5.5 IELTS (or equivalent English certificate)
  • min. 18 years old
  • Interest in business side of fashion