Fashion Business

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  • CAMPUSES: Paris
  • DURATION: 7 weeks / 264 hours
  • FORMAT: Day time / evenings
  • LANGUAGE: English or French
  • INTAKE: July 2018, October 2018, March 2019
  • TUITION FEE: €4,000
  • LIMITED TO: 25 students per class

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FASHION DESIGN - FOUNDATION COURSE

  • Module 1 : Drawing Figure - 24 hours
    6 units to learn how to draw a woman figure from the basic skills to the creation and personalization of your own figure.
  • Module 2 : Product + Technical Drawing - 24 hours
    6 units to learn the vocabulary of fashion, to recognize and describe a garment, and to learn the basic skills of technical drawing.
  • Module 3 : Color - 12 hours
    3 units to learn all about colors, how to create the right color palette and to develop a collection with a successful color balance.
  • Module 4 : Inspiration and Creativity - 28 hours
    7 units containing a project leading to the process of illustrating an idea and developing a creative vision.

* drawing figure will be taught in standalone course only.

 

FASHION MARKETING

  • Module1 : Fashion Intelligence - 16 hours
    This module provides a panorama of the fashion industry, an understanding of consumer’s behavior and processes of data collection.
  • Module2 : Branding Identity - 20 hours
    Learn how to develop a visual identity and setup a brand’s strategy..
  • Module3 : Collection Development - 20 hours
    Discover the basic principles of sustainable fashion, sourcing and supply chain, product development and cost analysis.
  • Module4 : Integrated Marketing Communication - 24 hours
    This module encompasses a review of the marketing mix elements from a communication perspective, stating that every aspect of your brand and company always sends a message to your costumers (it includes Communication, Distribution Strategies and Digital Communication).

 

VISUAL MERCHANDISING - PRINCIPLES

  • Module1 : Visual Merchandising Principles - 16 hours
    This module provides the basic visual merchandising principles and concepts in order to lay the foundation for the following, more advanced modules.
  • Module2 : Fashion Merchandising - 16 hours
    Identify, understand, evaluate all categories of collections and products offered by different types of fashion retailers, from fast fashion to luxury fashion houses.
  • Module3 : Sensorial Marketing - 16 hours
    Discover the universe of senses and understand how different stimuli can provide the customers with a unique shopping experience within a given retail space.
  • Module 4 : Trend Forecasts - 16 hours
    Construction of trends through practical applications and universes revolving fashion contemporary history, color psychology, silhouettes and design applications.
  • Module 5 : Computer Graphics - 16 hours
    Basic principles of photoshop in order to help creating mood boards and visual representations of retail spaces.
  • Module 6 : Visual Merchandising Workshop - 16 hours
    Final training encompassing all the skills learned during previous components.

Students are asked to create a window display for a specific brand and a specific store in Paris or Shanghai for the next following season.

* Fashion merchandising and trend forecasts will be taught in standalone course only

Each module can be chosen as a standalone program.

Paris

Fashion Business total fee: 4,000 EUR

Fee for each module:

- Foundation of Fashion (88 hours)  - 1,800 EUR

- Fashion Marketing (80 hours) - 1,800 EUR

- Visual Merchandising (96 hours) - 1,800 EUR

  • Recommended level of English is IELTS 5.5 (to fully understand and follow the course). The IELTS certificate is not required, but we just want to be certain that you will be able to comprehend the course.
  • min. 18 years old
  • Interest in business side of fashion