MBA Global Fashion Media

    Under Accreditation by IDEL as "International Master" 

  • 15-month program in English
  • 9 months Paris, 3 months Shanghai, 3 months Capstone Project
  • INTAKE: October 2016
  • TOTAL WORKLOAD: 2815 hours
  • TUITION FEE: €14,800
  • LIMITED TO 25 students per class


  • « Digital has invaded our daily life »

     Campus Talk

    Campus Talk
  • « Ecommerce is on an unprecedented rise »

     Campus Talk

    Campus Talk
  • « The rise of social media has brought new consumption patterns that affects brands »

    Campus Talk
  • « Shanghai is becoming sophisticated, with good independent boutiques »

    Derek Sun, supervisor Neil Barrett flagship store, Shanghai
  • « Never give up. Stay focused. Learn to see the big picture.

    Stéphanie Triau, co-founder Bioserie and Artapot
  • « At IFA, I developed a sense of how luxury brands (mis)manage their media presence

    Stéphanie Triau, co-founder Bioserie and Artapot

Our Global Fashion Media course covers a wide range of modules clustered into five main module groupings:

Marketing and Management:
This grouping encompasses a series of modules that will be sequentially planned based on the structure of a marketing plan. The overall body of knowledge acquired by the students will prepare them to:

analyze complex marketing challenges based on practical case studies

allocate resources strategically to achieve pre-determined objectives

craft brand DNAs allowing for the achievement of a sustainable competitive advantage

Business Issues:
The capacity to listen and interpret markets’ signals is a key component of today’s managers. It needs to be continuously cultivated. Within this module grouping students will discover the idiosyncrasies of the media industry from an economic and financial view point.

Technical Process:
The modules taught within the “Technical Process” are based on an innovative learning philosophy. Students will be put in a real life context through a series of hands-on workshops ranging from photo-shooting to creative journalism.

Media Environment:
Participants will develop a theme that will represent a common concept to be implemented through various media supports in the modules BLOG, SHOOT, WORD and VIDEO.

Media Lifestyles:
A series of seminars based on experiential learning during which students will be immersed in specific universes structuring the Media Industry.  

Admission Info: 
Bachelor education, preferably in marketing, business administration, media and communication or fashion design. 
Preferably 2 years of working experience in a related field.
Fluency in English. Non-native English speakers should provide an IELTS score of 6.5 or equivalent. Prior education in higher education courses delivered in the English language medium will be considered for exemption of IELTS score.

All applications will be reviewed by the Program Director and Course Director of the Post Graduate Department. Should applicants be deemed to not meet the minimum admission requirements in terms of academic background, they will be asked to enroll in a Foundation Workshop held prior to the starting date of their MBA Program.

The Foundation workshop will be taught over 2 full weeks (75 Hours) and comprise the following modules:

  • Principles of Marketing – 15 Hours
  • Quantitative Research Approaches – 15 Hours
  • Accounting Principles – 15 Hours
  • Working Methodology – 15 Hours
  • Project Management – 15 Hours

Student Workload:

  • 567 Hours of Face-to-Face lectures
  • 713 Hours of Self-Study
  • 840 Hours of capstone project
  • 200 Hours of industry contact and collaboration

The following are some of the careers available to graduates of this course:


Fashion Editor (press/internet)

A fashion editor supervises the process of creating, developing and presenting content for the fashion department of a magazine, website, newspaper or television program. His/her work includes supervising other editors and writers, writing or editing articles themselves, formulating and styling fashion photo shoots, choosing photos for publication, choosing fashion items and trends for publication, researching trends in the fashion industry and networking with industry professionals including photographers, designers and public relations professionals.

Fashion Journalist

A fashion journalist has to research, find and propose fashion related subjects for articles or reports, write and edit articles, conduct interviews, formulate commentaries for fashion shooting and editorials. Fashion journalist can work for very various media such as magazine, newspaper, website, blog, television…etc. A very good knowledge of the fashion industry as well as networking skills are required.

Fashion Stylist

A Fashion stylist is someone who imagines themes, selects the clothing and accessories and builds the silhouettes for published editorial features, print, catalogs, or television advertising campaigns, music videos, concert performances, and any public appearances made by celebrities, models or other public figures. Fashion Stylists are often part of a larger creative team assembled by the client, collaborating with the fashion designer, photographer and director.

Visual Merchandiser

A Visual Merchandiser must combine creativity and artistic flare with a technical approach of light, materials, space organization…etc in order to design and implement window and in-store displays. He/she should create eye-catching product displays in coherence with the identity of a brand or that follow the Art Director requirements and that appeal to their target customers.

Communication manager

A communication manager develops the brand's communication strategy including advertising, marketing materials, and the organization of PR events and product launches. He/she works closely with advertising agencies to construct promotional campaigns and works closely with the fashion media.

Public Relations Manager

A public manager uses all form of communication and media to build a brand image and reputation. A public relation manager is in charge of defining and developing a PR strategy, writing and communicating press release to targeted media, organize events and liaise with editors, journalists, bloggers and all influential people than can create a brand reputation. Strong interpersonal skills are required.

Art Director (press/advert)

Art director is the title for a variety of similar job functions in advertising, marketing, publishing, publishing…etc. The Art director is in charge of the overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements used, what artistic style to use, and when to use motion.